Overview
We're partnering with a high-performing digital marketing agency looking for a B2C Strategy Lead to join their performance team. This is a senior role where you'll own the strategy, performance and client relationships across a portfolio of B2C brands while leading a small team of performance marketers. Think of it as running a mini agency within the agency — responsible for guiding strategy, delivering strong results for clients, and developing the team around you. If you've grown from hands-on performance marketing into a more strategic leadership role and enjoy mentoring others while still staying close to the platforms, this is an ideal next step.
What You'll Be Doing
* Own Client Strategy: Lead strategy across a portfolio of B2C and eCommerce clients; Translate business goals into full-funnel paid media strategies; Run client strategy sessions, performance reviews and planning conversations; Identify growth opportunities within existing accounts
* Drive Performance Marketing Outcomes: Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels; Guide campaign structure, testing frameworks and optimisation strategies; Monitor performance and step in when strategic changes are required; Ensure campaigns are aligned with revenue and growth objectives
* Lead a Performance Pod: Manage and mentor two media buyers; Run weekly planning sessions and prioritise workloads across accounts; Provide feedback, coaching and development support; Foster a high-performing and collaborative team culture
* Creative & Testing Strategy: Collaborate on creative direction and campaign briefs; Lead structured creative testing across paid social; Use insights and performance data to guide ongoing optimisation
* Contribute to Agency Growth: Maintain strong client relationships and retention; Support new business opportunities through audits or strategic input; Share insights and learnings with the wider team
What We're Looking For
* 5–8+ years experience in performance marketing
* Strong background in paid social (Meta) and paid search (Google Ads)
* Experience managing B2C or eCommerce client accounts
* Strong strategic thinking and ability to connect marketing activity to business outcomes
* Experience mentoring or managing team members
* Comfortable presenting strategy and performance insights to senior stakeholders
* Experience working in an agency environment is highly regarded
Why This Role Is Worth Exploring
* Lead your own performance pod
* Work with ambitious B2C and eCommerce brands
* Balance strategy, leadership and hands-on marketing
* Join a fully remote team with a collaborative culture
* Real ownership of clients and outcomes
Please note: This role is open to candidates based in Australia with full working rights.
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