Programmatic Advertising Manager
Job Overview:
The Programmatic Advertising Manager plays a pivotal role in driving the success of programmatic advertising campaigns, overseeing a dedicated team responsible for end-to-end client management.
* Collaborate with publishers and partners to develop campaign approaches, negotiate quarterly deals with clients, and troubleshoot/report on performance.
* Manage all DSP relationships, serving as the conduit between DSPs and clients, ensuring participation in QBRs, presenting roadmaps, troubleshooting issues, and exploring beta opportunities.
* Lead the team on client requests, strategy, and campaign brief responses, ensuring high standards, collaboration with the wider team, and seamless delivery during client catchups and QBRs.
* Contribute unique ideas and perspectives, participating in internal brainstorming sessions, ideation on channel tactics, and building visuals tailored to client campaign requirements.
* Take the lead in client communications, managing conversations with the direct client, serving as the escalation point for campaign issues, hosting client education sessions, and presenting QBRs and thought leadership pieces.
Requirements:
* Proven leadership experience in programmatic advertising, managing teams and client relationships.
* Strong DV360 and Trade Desk skillset.
* Expertise in negotiating deals and managing relationships with publishers, partners, and DSPs.
* Strong analytical skills to interpret campaign performance data and provide actionable insights.
* Excellent communication skills with the ability to lead client conversations, host education sessions, and present thought leadership pieces.