Modibodi Sydney, New South Wales, Australia
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Modibodi Sydney, New South Wales, Australia
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Modibodi is a leader in innovative, protective, and sustainable apparel, dedicated to improving lives globally. Our mission is to create better lives for men and women through groundbreaking, supportive designs while building a business that drives positive social impact for both humanity and the environment.
At Modibodi, we aim to change the world one body at a time, creating physical, emotional, and ethical comfort. As a Certified B Corp, we're proud to lead conversations that challenge taboos and empower people to live more comfortably in themselves.
Since 2013 Modibodi has disrupted social feeds with talkable, original content set to challenge the norms around periods and normal, yet taboo body experiences. We have an exciting opportunity for a 'Social and Community Lead' to join the team, and drive our next era.
About the Role:
This is not your typical social media role. At Modibodi, social is a space for bold storytelling, experimentation, and community connection. Reporting to the Marketing Director, you'll be the in-house expert and guardian of our social media strategy, working closely with our agency partners and internal teams to bring our brand to life across platforms. You'll thrive in a fast-paced, creative environment where no two days are the same - and where your ideas can spark real change.
As Social Media & Community Lead, you'll be a believer that social is anything but broadcast. You'll be inherently community-centered, deeply interested in culture and curious enough to get out of your own algorithm. You'll engage a global community of people who would keep talking even if we stepped out of the room. For us, that's where the magic happens.
What You Will Do:
* Lead and evolve Modibodi's social media strategy, setting a bold vision for growth, innovation, and community connection.
* Stay ahead of digital trends (social commerce, AI, platform innovation) to keep us at the forefront of social strategy.
* Identify and present opportunities to improve content, processes, and partnerships.
* Build and manage monthly content calendars that reflect our brand voice and strategic priorities.
* Collaborate with creators, influencers, and agencies to deliver engaging, social-first storytelling.
* Direct and capture behind-the-scenes content during shoots/events and occasionally feature on our channels.
* Foster authentic community engagement across platforms, working closely with the CX team.
* Manage influencer relationships, gifting, and brand collaborations aligned to our values and reach goals.
* Execute creative campaigns and competitions that deepen impact and audience connection.
* Deliver monthly performance reports and strategic insights to inform and refine our approach.
Who You Are:
You're a creative and strategic thinker who understands the power of social media to build community, spark conversation, and drive brand growth. You thrive in fast-paced environments, love experimenting with new ideas, and are passionate about storytelling that makes an impact.
* Bring 5+ years of experience in social media - whether in an agency, studio, or in-house environment.
* Have a standout portfolio that demonstrates your ability to grow channels and create compelling, high-performing content.
* Are skilled in mobile-first content creation, with a strong grasp of platform trends and tools.
* Confidently plan, direct, shoot, and edit social-first video and imagery.
* Possess excellent written and verbal communication skills and a natural flair for storytelling.
* Stay deeply connected to social trends, popular culture, and all major platforms including Instagram, TikTok, Facebook, YouTube, Snapchat, and LinkedIn.
* Are curious, community-focused, and always exploring beyond your own algorithm.
* Hold qualifications in communications, media, or a related field.
Additional strengths such as on-camera presenting, social copywriting, and proficiency in Adobe Creative Cloud and Figma will be highly regarded, as will a degree in marketing or a related discipline.
#Modibodi
Caring, Connected, and Growing
At Modibodi, we believe in supporting both your professional journey and personal well-being as we work together to create a healthier, safer world. We are Caring, Connected, and Growing. Modibodi wouldn't exist without a passion for growth, and that energy shines through in everything we do. We exist to make people's lives better—including each other's lives at work.
Joining Modibodi means more than just a job—it means being part of a mission. We're deeply committed to making a positive impact on both humanity and the environment. By joining us, you'll be driving meaningful change and helping to shape the future of personal care.
Application End Date:
07 Aug 2025
Job Requisition ID:
Essity255115
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Manufacturing
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