Spinify is the #1 Sales Gamification Platform on G2, helping revenue teams boost motivation and performance with dynamic leaderboards, competitions, real-time recognition, and AI-powered insights.
Own the whole marketing engine—strategy, budget, team, and MarTech. You'll be the growth architect partnering directly with the CEO to scale pipeline, elevate our category voice, and sharpen positioning against top competitors.
With lead generation as your top priority, you'll be hands-on analyzing inbound activity, optimizing campaigns, and ensuring every lead is actioned.
Key Responsibilities
- Demand Generation (MAIN FOCUS): Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities).
- Strategy & Leadership: Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team.
- Marketing Ops: Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, and SLAs with Sales.
- Content & Brand: Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
- Lead Management: Monitor lead flow in HubSpot, analyze quality and conversion, and ensure leads are actioned quickly by Sales
- Analytics: Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast.
- Vendors/Partners: Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
- Project Mgmt: Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes
- Competitive Wins: Out-market and out-position competitors, by designing campaigns, content, and experiences that make Spinify the explicit #1 choice.
Requirements
- Demand Generation: Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities).
- B2B SaaS: Proven experience in B2B SaaS marketing with a heavy emphasis on lead generation and funnel management
- G2 / Ad Campaigns: Hands-on expertise with Google Ads, SEO/SEM, and paid social
- Strategy & Leadership: Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team. Report on lead activity daily
- Marketing Ops: Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, sequences and SLAs with Sales.
- Content & Brand: Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
- Analytics: Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate rapid. Report weekly
- Vendors/Partners: Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
- Project Management: Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.
Benefits
- Ownership & Scope: Green-light to design the engine and the team.
- Category Momentum: Build on G2-validated leadership and strong customer love.
- Real Impact: Direct line to CEO; tight Sales/Product partnership.
- Flexibility: Remote-first, outcomes-driven culture.
- Growth: Big canvas, fast feedback loops, and budget to test and scale
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📌 Marketing Manager - Lead Generation
🏢 Spinify
📍 Cairns