Full-time, permanent position
- LPG Department
- Flexible based
**Working for us**
At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you’ll get it in return. A challenging career. An exciting industry. And the support to grow and explore your potential.
**THE ROLE**
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**The CRM Manager, LPG **is a new role created to **lead the CRM program of work utilising the Salesforce Marketing Cloud platform. **Supporting the Senior Marketing Manager, the Channel Manager, and the Digital Product Manager, and will be a key member of the LPG Marketing, Sales & Service Team, responsible for building and maintaining highly personalized and relevant content at scale to deliver 1-to-1 customer journeys.**
**As the CRM Manager, LPG**, you will work alongside your team to help deliver and execute the residential LPG marketing strategy, including cross-channel marketing campaigns and personalisation, with a focus on delivery and in-market management.**
**Responsibilities**:
- Discover, design and implement automations and journeys that could benefit customer retention and build and measure customer loyalty
- Collaborate with analytics team to identify customers eligible for campaigns and design and deploy campaigns using Salesforce Marketing Cloud
- Identify short-term and long-term improvements in Origin’s salesforce technical landscape
- Build reports on eDM, SMS, customer satisfaction and campaign performance
- Build and maintain templates and dashboards in Salesforce and Marketing cloud
- Collaborate with the Salesforce development team to identify opportunities of continuous improvement
- Identify opportunities in the customer journey that can be automated
- Provide technical advice regarding MarTech, data and process to the LPG business, particularly around Salesforce CRM and Marketing Cloud
- Work with our agency partners to ensure best in class 1:1 communications and integration across our customer journeys/sales funnels
- Maintain data quality & version control across Marketing Cloud
**ABOUT YOU**
**Our ideal applicant is a Salesforce SME who is a leader in CRM, with the ability to own the program end to end - through campaign design, delivery and monitoring.**
To be considered for the role you will have:
- Salesforce Marketing Cloud experience (7 years +), including digital/CRM marketing campaign design, delivery, and monitoring
- Champion for the customer, passionate about creating outstanding, personalised experiences to generate customer connection
- Ability to identify and articulate immediate areas of opportunity as well as longer term strategic decisions required for success;
- Commercially savvy and can connect digital marketing experiences with business outcomes
- Creative, innovate thinker, with an ability to challenge and agitate the status-quo
**Origin - Where good change happens**
At Origin, we’re powered by people who believe in creating collective change. We’re creating more diverse and inclusive workplaces for everyone because the more perspectives we have, in a place where everyone can belong, the better we can tackle our challenges together. We are united, yet unique. So, even if you don’t tick all the boxes, we’d love to hear from you if you think you’d be a great fit, have transferable skills, and an appetite to learn.
**A outstanding team to join**
It's an exciting time to join Origin. Together we’re powering a cleaner, smarter energy future for Australia and beyond, always looking for better ways to deliver for our customers - and for our people.
Origin’s **Energy Supply and Operations** business plays a key role in providing reliable, affordable and sustainable energy to power Australian homes and businesses. We're the largest owner of natural gas-fired power stations in Australia, and generate more than 7,400 MW of power through our flexible generation portfolio. We’re also a major supporter in the growth of renewable supply and storage, supporting a cleaner energy future.
We’re looking for passionate and forward-thinking people to help, who are committed to a zero-harm safety culture, managing risk and driving culture change.
**Origin. Good energy**
At Origin, our focus is on getting energy right for our customers, communities, and planet. Because we know it’s up to us to shape the future of energy. Today, we serve more than 4.2 million customers, are one of the most significant energy producers in the country and listed in the ASX Top 50 companies.
For more information contact: Jo Szumny - 03 55587165, quote Requisition ID: 82485
Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.
📌 CRM Manager - Lpg
🏢 Origin Energy
📍 Adelaide