Accent Group Limited is a leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand.
We have over 850+ stores, 34 brands and over 30+ online platforms.
About the Role:
The Paid Social Lead is a key role within our in-house digital marketing division.
This position involves working closely with our creative team, divisional marketing & ecommerce teams and the customer insights team to support the successful delivery, implementation and post-analysis of paid social campaigns.
Your Key Responsibilities:
1. Develop and execute the overarching paid social strategy across marketing campaigns, trade events, performance and ad hoc activity.
2. Create, implement and optimise campaigns across digital marketing channels including Meta, TikTok, Pinterest, YouTube and Display in line with our digital marketing strategy and plans.
3. Contribute to divisional digital marketing strategies as a thought leader and work closely with the Digital Marketing Manager.
4. Pitch new tactics to achieve specific objectives.
5. Analyse campaign results and present findings to divisional teams.
6. Brief the creative team on project requirements and ensure that creative elements are fit for purpose.
7. Coordinate assets from brand divisional teams when required, including Co-op, brand campaign and key promotions.
8. Educate the broader business on paid social best practices.
9. Support the Digital Marketing Manager and PM resource on SEM, affiliates or partnership requirements.
10. Review campaigns regularly and make changes as needed to meet key KPIs and objectives.
11. Maintain excellent relationships with Marketing, eCommerce and Creative Teams.
Requirements:
1. 3+ years of experience in planning and executing paid social campaigns.
2. Understanding of the eCommerce environment and ways to optimise the online customer experience.
3. Experience in using Meta Ads manager and/or equivalent ad platforms.
4. Degree or equivalent qualification (Business, Retail or Marketing preferred).
5. Proven experience in Digital Marketing, from planning to implementation and reporting across paid social platforms specifically.
6. Ability to work in a fast-paced and creative environment with good time management skills and attention to detail.
We value diversity and inclusion at Accent Group Limited and strive to create an equal employment environment where everyone can be themselves. We acknowledge and respect the Traditional Owners and ongoing custodians of the land.