Content Marketing Lead
Australian Wine Research Institute (AWRI)
Waite Campus, Adelaide
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About us
The Australian Wine Research Institute (AWRI) is the grape and wine industry's own research organisation, supporting a sustainable and successful industry through world-class research, practical solutions and knowledge transfer.
At AWRI, our values guide everything we do:
* Excellence – delivering results that matter
* Integrity – acting with honesty, accountability and rigour
* Passion – celebrating achievements, creativity and continuous learning
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About the role
Applications are invited for a Content Marketing Lead within the Office of the Managing Director team.
As the Content Marketing Lead, you will be responsible for the development of content to support the execution of marketing strategies, campaigns, events and digital channels for the whole of the AWRI. The role involves communication to key grape and wine industry stakeholders and the broader food and beverage sectors.
We're on the lookout for a creative and driven content specialist to join our team in a casual capacity, with the potential to transition into a permanent role. If you're passionate about storytelling, digital marketing, and making an impact in the wine and research space, this is your chance to shape how we communicate with industry and beyond.
Key responsibilities include:
* Create compelling digital content including ads, social media, videos, and webinars.
* Edit and approve non-peer-reviewed content for publication.
* Maintain and optimise AWRI websites for SEO and user experience.
* Manage organic social media content and engagement.
* Support email marketing campaigns to enhance storytelling and loyalty.
* Report on marketing performance using analytics tools.
* Lead the development of corporate publications and promotional materials.
* Oversee the AWRI staff seminar program.
* Collaborate across teams to ensure consistent messaging.
* Stay current with digital marketing trends and tools.
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About you
To be successful, you will bring:
* A relevant degree in Marketing or related field
* Strong copywriting and content creation skills with the ability to present complex material in simple and clear language
* Ability to meet deadlines with a high-quality work output
* Ability to work and communicate successfully within a multi-disciplinary environment, maintain effective working relationships and contribute positively in a team environment
* Knowledge of digital tools (Meta Suite, Google Ads, Google Analytics, SEO and CRM)
* Digital marketing experience
* Excellent communication skills and the ability to thrive in a multi-disciplinary team
* In-depth knowledge of marketing, brand and communication principles.
* Excellent communication skills, both verbal and written, and strong interpersonal skills with a capacity to build and maintain effective relationships with a range of internal and external stakeholders.
* Well-developed design skills and a sound understanding of social media platforms and other digital applications including the Adobe Creative Suite, Canva or other editing apps.
* High level of initiative and excellent organisational skills, with a strong emphasis on time management and managing competing deadlines.
* Strong attention to detail, highly organised and efficient, with a focus on customer service and continuous improvement.
Australian work authorisation is required at the time of application.
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What success looks like (KPIs & outcomes):
* Delivery of engaging, brand-aligned content across platforms.
* Increased stakeholder engagement through digital channels.
* Timely execution of campaigns and events.
* Improved website performance and SEO metrics.
* Effective collaboration with internal teams.
* Clear and consistent reporting on marketing outcomes.
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Why work with us?
AWRI is more than a workplace – it's a community. As an employer of choice, we support your professional and personal growth with:
* Flexibility: 35-hour work week + support to balance work and life
* Wellbeing: Employee Assistance Program (staff & families), subsidised Yoga/Pilates, and group training sessions
* Perks: Free social club membership or Entertainment Book subscription
* Salary packaging: Boost your take-home pay as a not-for-profit employee
* Location: Stunning Waite Campus with bushwalking tracks, café, and free parking
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How to apply
A full position description is available at:
Or alternatively contact Julian Snook for a copy.
* To be considered for the role you are required to submit a CV/Resume and a Cover letter addressing the Key Responsibilities from the position description. Please ensure that your cover letter is no longer than 3 pages. Applications that do not adhere to this requirement will not be considered.
* Applications will be assessed as they are received
* Interviews may be conducted on a rolling basis
* Applications close, Thursday the 15 January 2026
* Only applications submitted via Seek will be accepted
* AWRI may elect to extend the advertising period if required and or close the advertisement early if filled prior.
* No Recruitment Agencies Please
For more information, please contact:
Julian Snook, HR Specialist –
Please note that the Australian Wine Research Institute will be closed from COB 19 December 2025 and will reopen on 5 January 2026. During this period, we may not be able to respond to your inquiries immediately, but we will endeavour to reply as soon as possible upon our return.
Thank you for your understanding, and we wish you a safe and happy holiday season.