Product marketing manager - website and digital experience

Product Marketing Manager - Website and Digital Experience

• High growth consumer business
• Own the digital funnel and improve conversion rates
• Circa $110k - $140k plus super and bonus

Are you the type of Product Manager/Product Marketing Manager who loves taking ownership of a digital product and transforming it into a high-performing growth engine?

We're partnering with a rapidly scaling founder led business that is redefining how people access and engage with their product. With a strong customer focus and ambitious growth plans, they're looking for a someone to take ownership of one of their most critical customer acquisition assets: their website.

The Opportunity

This isn't a traditional backlog-management role.

You'll own the website end-to-end, developing a deep understanding of every process, integration, data flow and customer interaction that powers the platform today. From there, you'll lead its evolution into a seamless, conversion-focused experience that drives qualified leads and measurable business outcomes.

Working within a high-performing Growth team, you'll collaborate closely with stakeholders across Sales, Finance, Operations and Engineering, while managing an external development partner to deliver meaningful improvements at pace.

If you're someone who challenges assumptions, backs decisions with evidence and enjoys balancing strategic thinking with hands-on execution, this role offers genuine ownership and impact.

What You'll Be Doing

• Own and optimise the website as a key customer acquisition channel
• Audit, document and map existing processes, integrations and dependencies
• Identify and resolve friction points across customer-facing journeys
• Lead customer discovery, design sprints and usability testing initiatives
• Define, prioritise and deliver website enhancements that improve conversion outcomes
• Partner with stakeholders across the business to align priorities and drive execution
• Manage an external development partner and oversee delivery outcomes
• Design and analyse A/B and multivariate tests to validate product decisions
• Leverage analytics and behavioural insights to uncover opportunities across the customer journey
• Prototype and test new concepts quickly using modern design and AI-enabled tools

What We're Looking For

• Experience in Digital Product Management or Digital Marketing, ideally across customer-facing e-commerce digital products
• Demonstrated success delivering measurable improvements to customer engagement, conversion or growth metrics
• Experience running design sprints, discovery workshops or usability testing programs
• Strong understanding of experimentation, A/B testing and statistical analysis
• Exceptional stakeholder management and communication skills
• Experience working with external agencies, vendors or development partners
• Strong systems thinking and process-mapping capability
• Experience with GA4 and behavioural analytics tools such as Hotjar or Microsoft Clarity
• Exposure to Figma, rapid prototyping tools and AI-assisted product workflows is highly regarded
• A genuinely customer-centric mindset and a passion for solving real user problems

Why Join?

• Opportunity to own a highly visible digital product with direct commercial impact
• Performance-based bonus program
• Flexible, collaborative and growth-focused culture

If you're keen to learn more, please apply online or call Michelle Rubinstein at The Onset on 0413 463 043.