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Seo & digital experience lead

Melbourne
Six Degrees Executive
SEO Manager
Posted: 12 February
Offer description

About the Business

The organisation is a market leader in the trades space, with hundreds of locations nationwide, a large employee base, and revenue in excess of $1bn. It services predominantly B2B customers and has built its reputation on availability, service and long-term relationships. Digital currently represents a meaningful but still underdeveloped portion of total revenue. Rather than pursuing a pure-play eCommerce model, the business is focused on building a strong, modern digital experience that supports customer research, ordering, visibility and share of wallet, while complementing its physical network.

The business operates within a global group, which brings scale and capability but also means local teams work within legacy systems and global platform constraints. As a result, digital change is pragmatic, iterative and highly collaborative rather than greenfield or "start from scratch".

About the opportunity

You'll sit within a dedicated digital team that operates separately from marketing and reports through a transformation function. This gives the team autonomy, pace and visibility, but also means you'll be working in an environment that is evolving and occasionally ambiguous. The core focus of the role is to help design and deliver a unified digital "front door" across multiple web properties, improving SEO, UX and discoverability, including how the brand appears in modern, AI-driven search environments.

This is a hands‐on role with real influence. You'll contribute to strategy, not just execution, and work closely with internal technology teams to turn ideas into delivery within a complex, highly customised platform landscape.

What you'll be doing

* You'll take ownership of SEO and digital experience foundations, including keyword strategy, information architecture, on‐site UX recommendations and search visibility.
* You'll help shape and deliver a more cohesive digital experience across multiple properties, supporting customer acquisition and engagement.
* You'll play a key role in improving product content quality and data integrity at scale, advising on content structure, enrichment and automation opportunities.
* You'll support on‐site search and merchandising activity, campaign execution and reporting, and collaborate closely with technical teams to implement changes.
* There is also a small customer‐facing component, requiring clear written communication with non‐technical stakeholders when digital issues arise.

What we're looking for

* This role suits someone early to mid‐career, likely in their second or third role, who already has solid grounding in SEO, UX and digital platforms and is ready to step into a broader, more influential position.
* Experience in B2B environments, larger or matrixed organisations, or agency‐side SEO roles transitioning in‐house is highly relevant.
* Exposure to legacy or customised platforms is helpful but not essential.
* Most importantly, this role requires resilience, pragmatism and curiosity. You'll be comfortable working through ambiguity, adapting to change and learning as you go.
* An interest in how AI and modern search are reshaping discoverability is essential.

If you're looking for a role where you can build, learn quickly and make a visible impact in a large, established organisation, this is worth a conversation. Please apply directly or email Hannahs@sde.com.au

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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