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Product marketing manager

Nexl
Marketing Manager
Posted: 18 February
Offer description

About us
Nexl is the fast-growing LegalTech company on an ambitious mission to elevate the business of law.
We build an AI-driven CRM and growth intelligence platform that brings a firm’s internal and external data together so lawyers, marketing, and business development can collaborate, spot opportunities, and grow revenue.
Recognised by the Financial Times, Deloitte, and the Australian Financial Review as one of the fastest-growing businesses, Nexl is trusted by 150+ firms globally.
We’ve recently closed a $23 million USD Series B led by Tidemark Capital, accelerating our mission to transform how law firms grow by uniting lawyers, marketing, and business development into a single growth engine.
The Opportunity
We’re hiring our first Product Marketing Manager to define how Nexl shows up in the market and shape how our product is understood, adopted, and championed by customers.
This role is central to how we go to market. You’ll bring clarity to our positioning, translate product value into compelling narratives, and equip our Sales and Client Success teams with the insights they need to drive adoption and revenue.
Working at the intersection of Product and go-to-market teams, you’ll ensure every product launch, campaign, sales conversation, and onboarding experience is grounded in clear messaging, thoughtful enablement, and a deep understanding of our customers.
What You’ll Own & Do:
Core Product MarketingDevelop clear, differentiated product messaging and positioning tailored to Nexl’s ICPs across law firm BD/Marketing teams, partners, and enterprise and mid-market customersConduct ongoing competitive analysis, monitoring competitor offerings, positioning, pricing, and GTM motionsTranslate product capabilities into customer-centric benefits and value-led narrativesLead integrated product launch campaigns in close collaboration with Product, Marketing, Sales, and Customer SuccessOwn and maintain product website landing pagesProduce mid- and bottom-of-funnel content, including demo video libraries, integrations landing pages, and input into webinar and seminar topics
Sales Enablement Own and maintain a complete library of sales collateral, including pitch decks, one-pagers, battlecards, ROI tools, and vertical-specific assetsEnable Sales teams through training on messaging, ICP insights, competitive positioning, and product updatesPartner with Sales Leadership to identify enablement gaps, develop resources, and continuously improve the sales motionEnsure consistent GTM readiness by embedding PMM into pipeline reviews, win/loss analysis, and deal strategy discussionsSupport Account-Based Marketing (ABM) programs in partnership with Marketing and Sales
Customer Success EnablementCreate onboarding materials, product documentation, playbooks, FAQs, and training resources to support Customer Success teamsCollaborate with CS to refine adoption messaging, rollout strategies, and cross-sell and upsell enablementSupport CS in identifying customer use cases, proof points, and success stories that drive education and retentionOwn the strategy and execution for capturing and distributing customer proof, including written case studies, video testimonials, quotes, and use-case highlights
Product Collaboration & Quarterly ReleasesWork closely with Product Management to support quarterly planning, release cycles, and roadmap communication, including ownership of client-facing release communications and supporting campaignsEnsure internal teams clearly understand what’s launching, why it matters, and how it delivers value for customersProduce product videos, webinars, and supporting communication assets for internal and external useChampion the voice of the customer by feeding market insights, Customer Success feedback, and competitive intelligence back into product planning
What We're Looking For:
Must haves:3+ years experience in product marketing, GTM strategy, or a closely related role within B2B SaaSStrong storytelling ability, with a track record of turning complex products into clear, compelling messagingProven experience working cross-functionally with Product, Sales, and Customer SuccessThe ability to build practical enablement assets that support sales, adoption, and customer outcomesA strong sense of ownership, proactivity, and comfort operating in fast-moving, ambiguous environments
Nice to haves:Experience supporting or scaling a first or early product marketing functionExposure to competitive analysis, win/loss reviews, or ICP segmentationExperience in vertical SaaS or selling into complex, relationship-driven buyers (e.g. professional services)Confidence running product launches, release communications, or customer-facing enablement
Life at Nexl
High growth. A scaling environment with autonomy, ownership, and visible impact.ESOP. Employee stock options so you share in the upside.Tools & tech. Modern, AI-first ways of working to help you move faster and smarter, plus a work laptop.Birthday leave. Take a paid “Nexl Day” during the week of your birthday.Transparent by default. Fortnightly all-hands with strategy, metrics, wins, and learnings.Purposeful connection. Team offsites and meet-ups.Values-led culture. Guided by The Nexler Way, our values and operating principles that define who we are, how we work, and how we win together.
Our Values
Committed to Care – We genuinely care about the work we do and the industry we do it forHuman at the Core – Relationships and empathy guide everything we doDifferent with Purpose – We’re not afraid to stand out. We innovate boldly and deliberately
Even if you don’t tick every box, if you’re excited about our mission, we’d love to hear from you.

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