About QIS Packaging
QIS Packaging is a national packaging supplier with over 40 years in the game. We're a proud Australian family business based in Brisbane, supplying thousands of customers with sustainable retail, commercial, and e-commerce packaging.
We're now entering a major digital growth phase - scaling our online presence, investing in paid media, building out SEO capability, and lifting our ecommerce revenue. We want someone
in-house
, hands-on, and driven to build the next stage of our digital engine.
The Role
We're looking for a full-time, in-house Paid Media Specialist who knows how to build strategy and execute it. No agencies, no outsourcing - this role is for someone who wants ownership, accountability, and the chance to make a real commercial impact.
You'll lead everything digital: SEO, Google Ads, Meta ads, TikTok ads, LinkedIn ads, email, CRO, and Shopify optimisation.
If you're the type who loves testing, tweaking, analysing, scaling - and seeing your work directly drive revenue - you'll thrive here.
Key Responsibilities
Stategy + Execution
* Build and own our full digital marketing strategy across SEO, paid search, paid social, email, and CRO.
* Execute campaigns end-to-end - from planning and setup to optimisation and reporting.
* Set channel targets, growth forecasts, and performance KPIs.
SEO
* Own technical, on-page, and off-page SEO for QIS.
* Conduct audits, fix crawl issues, improve speed, manage schema, and optimise site structure.
* Build keyword strategies, content plans, and authority through white-hat link building.
Google Ads
* Plan, build, and optimise Search, Shopping, Display, and Performance Max campaigns.
* Manage bids, SQRs, negative keywords, feed health, and budget efficiency.
* Lift ROAS and track every conversion with accuracy.
Paid Social (Meta, TikTok, LinkedIn)
* Build high-performing paid social campaigns across Meta, TikTok, and LinkedIn.
* Test creatives, audiences, placements, and funnel stages.
* Manage catalogues and dynamic ads to support e-commerce revenue.
Email, CRM & Campaigns
* Build automated flows and high-converting EDM campaigns.
* Manage segmentation, retargeting, customer lifecycle, and promotional pushes.
Analytics, Tracking & Reporting
* Own GA4, GTM, UTMs, conversion tracking, and attribution.
* Build dashboards and deliver insights with clear, actionable recommendations.
* Use data to drive decisions — not guesswork.
Shopify, CRO & Website
* Improve site speed, UX, conversion rate, product presentation, and landing pages.
* Support merchandising, category improvements, and new content uploads.
* Run tests to lift onsite conversion and user engagement.
About You
You're not an agency person juggling 10 clients.
You want
o
wnership, autonomy, and control over a single brand you can grow over time.
You're hands-on, analytical, and hungry to make an impact.
You'll Bring
* 3+ years in digital or ecommerce roles (SEO/SEM essential).
* Strong real-world experience with Google Ads & Google Merchant Centre.
* Technical SEO capability + content optimisation capability.
* Experience across Meta, TikTok, or LinkedIn ads.
* Solid experience with Shopify, GA4, GTM, and conversion tracking.
* Strong writing skills for SEO content and EDMs.
* Data-driven decision making and a growth-focused mindset.
* A doer mindset - strategy + execution.
Why Join QIS Packaging?
* Strong base salary + annual performance bonus.
* Full ownership of all digital channels — no agency politics, no red tape.
* Join a stable 40-year-old family business entering a new digital growth chapter.
* Have a direct line to leadership, real influence, and real impact.
* Room to grow into a senior commercial or leadership role as we scale.
* A supportive, collaborative team culture that values initiative and results.