RPM Moto is seeking a highly motivated and experienced PPC (Pay-Per-Click) and Social Media Officer who will be responsible for developing, implementing, and optimizing paid advertising campaigns for our company along with regular social media postings.
**PPC Manager responsibilities**
- Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Facebook and Instagram to increase traffic, leads, and conversions
- Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience
- Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly
- Collaborate with the business owner to align paid advertising efforts with broader business goals
- Stay up-to-date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results
- Ensure maximum ROI from all paid advertising channels
**Requirements**:
- Proven experience as in PPC or digital marketing with hands-on experience in managing revenue-generating PPC campaigns
- In-depth knowledge of Google AdWords, Meta and other PPC platforms
- Strong analytical skills and ability to interpret data from various sources to make data-driven decisions
- Excellent written and verbal communications skills with a creative mindset and ability to craft compelling ad copy
- Experience with budget management, bid strategy, and cost-per-conversion optimization
- Ability to work independently, manage multiple projects with competing priorities, and meet tight deadlines
- Adwords Certification and experience with Google Analytics are preferred
Please note enquiry calls, recruiters and marketing agencies are not an option
**Job Type**: Part time
Pay: $30.00 - $35.00 per hour
Expected hours: 15 per week
**Benefits**:
- Employee discount
- Work from home
Schedule:
- Day shift
- Fixed shift
- No weekends
Application Question(s):
- What is your ideal working hours and rate of pay?
**Experience**:
- PPC: 1 year (preferred)
- digital marketing: 1 year (preferred)
**Language**:
- English (required)
Work Authorisation:
- Australia (required)
Work Location: Hybrid remote in Helensvale, QLD 4212