The global growth of Australia's leading activewear brand has opened an amazing opportunity within our Marketing team as a Brand Manager at Lorna Jane HQ. In this role you will lead the Creative Campaign Specialist to build and activate storytelling campaigns that amplify the Lorna Jane brand.
If you are curious and creative and possess a strategic mind when it comes to brand amplification, with a minimum of five years' experience in a brand marketing capacity - we want to hear from you!
You Will
- Support and lead the Creative Campaign Specialist to build key campaign strategies and go-to-market plans.
- Support the end-to-end delivery of photoshoot campaigns and creative asset delivery through leadership of deadlines.
- Translate and present brand elements into plans and go-to-market strategies.
- Measure and report performance of all marketing campaigns and assess ROI and KPIs, whilst establishing performance specifications, cost and key measurables to determine market activation success.
- Monitor market trends, research consumer markets and competitor activities.
- Partner with the Digital Media and Marketing Operations Manager to create a seamless brand voice across the market.
- Create integrated omni-channel marketing activations based on market segments, product development and consumer insight to gain new customers and build repeat business.
- Briefing out collateral needs across the marketing team for copyright, PR, promotional partnerships, and digital marketing.
- Partner with stock and retail teams to identify strategic programs to build demand and stimulate sell through across retail and online.
About You...
- Minimum five years' experience working in brand marketing managing high budget paid media campaigns.
- Formal qualification in marketing is highly advantageous.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective omni-channel campaigns.
- Strong analytical reporting skills with a creative mind.
- Ability to lead content creation and creative teams with high attention to detail and highly developed creative briefing and feedback skills.
If you are seeking a role within a working setting that promotes health, positivity, personal growth and success APPLY NOW!
📌 Brand Manager
🏢 Lorna Jane
📍 Brisbane