Job Overview
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This is a unique opportunity to join our team as a Marketing Manager. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies that drive brand awareness, user acquisition, and engagement across digital and traditional channels.
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* Key Responsibilities:
* Develop and Implement Marketing Strategies: Develop and implement comprehensive marketing plans that align with our business goals and objectives.
* Social Media and Digital Marketing: Manage and grow our social media presence, creating engaging content that resonates with our target audience and drives traffic to our platform.
* SEO and Website Management: Optimize website content for SEO to improve organic search visibility and monitor site performance to enhance user experience.
* Data Analysis and Reporting: Analyse marketing metrics to track campaign effectiveness, optimize strategy, and provide insights to the executive team.
* Brand Partnerships and Events: Identify and develop partnerships with industry influencers, associations, and event organizers to enhance brand presence and expand our reach in the trades and construction industry.
Requirements
* Experience in Marketing: Proven experience in a marketing role, ideally within the SaaS, construction, or trades industry.
* B2B and Digital Marketing Expertise: Strong understanding of B2B marketing strategies, with experience in digital channels, social media, and content marketing.
* Content Creation Skills: Ability to create and oversee compelling content that speaks directly to tradespeople, employers, and industry stakeholders.
* Analytical Mindset: Proficiency in using analytics tools (e.g., Google Analytics, CRM systems) to evaluate marketing performance and make data-driven decisions.
* Strong Communication Skills: Excellent written and verbal communication skills for creating clear, impactful messaging across channels.
* Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
* Knowledge of the Construction Industry: Familiarity with the construction or trades industry is a strong asset, helping to tailor messaging and build relevant campaigns.
About Our Opportunity
* Make an Impact: Contribute to shaping our brand and helping tradies and businesses improve compliance and credential management.
* Growth Opportunity: Join a fast-growing, innovative company with opportunities for career advancement.
* Collaborative Environment: Work with a passionate, driven team dedicated to transforming the trades industry.
* Competitive Compensation: Salary, performance-based incentives, and benefits package.