Product & Field Marketing Manager
The role reports to the Director of Marketing and is a key player in driving business forward by combining product positioning with regional execution to build guest demand.
Key Responsibilities
* Work closely with the VP of Sales, Marketing & Revenue to understand current marketing programs.
* Meet with department leaders to gather feedback on how they have used marketing initiatives.
* Collaborate with Sales and Revenue teams to understand current needs and priorities.
* Review competitor landscapes and guest feedback to understand guest profiles and needs.
* Travel to various properties to get to know all brands, locations, and features.
* Run through all marketing, sales, and revenue programs to identify needs and priorities.
* Own all product positioning, messaging, and go‐to‐market strategies.
* Continuously gather and interpret data on competitors and guests to refine marketing strategies.
* Be the conduit to our ideal customer, representing their voice across the organization.
* Measure marketing ROI and track user acquisition, activation, and retention.
* Create marketing plans to support sales pipeline and guest acquisition.
* Collaborate with the Wolfpack to build localized marketing plans, provide sales tools, and drive lead generation.
* Provide actionable sales collateral.
* Partner with Operations to provide templates and messaging guides to enhance the guest experience and standardize processes and training.
* Build relationships across all hotel teams from front desk to General Managers.
* Spend approximately 25% of time traveling to maintain an on‐site presence.
Benefits & Work Perks
* Salary: $70,000 – $95,000.
* Live Your Best Life Fund – support for courses.
* Employee purchase program for discounts on electronics, linens, etc.
* Free nights at any hotels plus discounts for friends and family.
* Leadership development and coaching programs.
* Three weeks of vacation and flexible sick leave.
* Institute of mental health benefits; 100% coverage of medical and dental premiums.
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