Job Title: Digital Marketing Expert
We are seeking a highly skilled Digital Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for developing and implementing performance marketing strategies to drive traffic, increase sales, and gain followers.
Key Responsibilities:
* Create and implement performance marketing strategies to drive traffic, increase sales, and gain followers.
* Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.
* Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.
* Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
* Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.
Program Management:
* Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.
* Effectively optimise with top affiliates including flat fee and CPA-based placements to drive sales and boost performance.
* Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
* Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance.
General:
* Allocate and manage the budget for performance marketing, ensuring efficient use of resources to maximise ROI.
* Become an expert in customer insights and utilise data to inform marketing strategies and improve campaign targeting.
* Monitor competitors' activities and performance to identify opportunities and threats.
* Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement.
* Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends, and brand guidelines.
Requirements:
* A minimum of 3-4 years' experience in management is required.
* Minimum 3-4+ years' experience managing SEM and Affiliate campaigns (in-house or agency-side).
* High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word.
* Able to analyse data and report on performance of ads and make adjustments inline with results to grow revenue and increase conversion rate.
* Experience with analytics tools including Google Analytics 360 and Google Tag Manager.
Benefits:
* A fun and collaborative team culture.
* Generous monthly clothing allowance.
* Ongoing discounts.
Employment Type:
Full-time position available.
Job Function:
Marketing.
Industries:
IT Services and IT Consulting.