Welcome to the Brand Manager position. Our company values innovation, collaboration, and growth. We seek a brand leader who can shape our brand's presence in Australia and New Zealand, driving relevance and commercial performance.
Job Title
Brand Manager – Marketing
Role Summary
The Marketing Brand Manager steers how the brand competes in the market, ensuring it is compelling, competitive, and aligned with customer needs. The role strengthens brand relevance, transforms insights into experiences, and delivers on agreed volume, market share, gross profit and marketing profit targets.
Accountabilities & Responsibilities Brand & Commercial Strategy
* Develop annual brand marketing plans that drive growth, strengthen brand equity and align with commercial and budget targets.
* Manage annual A&P budgets, including monthly phasing and ongoing re‐forecasting through the PPR process to ensure financial accuracy.
* Deliver the marketing plan on schedule, ensuring initiatives are executed effectively and contribute to brand and business performance.
* Optimise A&P investment to maximise ROI and improve marketing efficiency.
* Analyse brand performance, market trends and competitive insights to inform strategy and identify growth opportunities.
Innovation Leadership
* Lead development and execution of the three‐year innovation strategy to drive brand relevance and future growth.
* Partner with local and global cross‐functional project teams to ensure innovation and NPD pipelines land on time and meet market needs.
* Present innovation concepts, business cases and launch plans to internal and external stakeholders to gain alignment and support.
* Evaluate innovation performance and identify opportunities for optimisation or future iteration.
Brand Communication & Engagement
* Lead end‐to‐end communication strategy across Australia and New Zealand to strengthen brand awareness and drive consumer engagement.
* Ensure all brand communications across all channels are aligned with brand positioning and deliver a consistent, distinctive brand experience.
* Drive digital excellence by ensuring brand digital content is current, relevant and tailored to target audiences.
* Oversee campaign development, creative execution and media planning to ensure high‐quality, insight‐led brand storytelling.
* Measure the impact of communications and optimise activity to lift effectiveness and brand health.
Skills and Competencies
* Microsoft Office (Excel, PowerPoint, Word) – strong analytical and presentation skills.
* IRI / Aztec / Quantium – skilled in market and shopper data analysis.
* WordPress – capable of updating and maintaining brand websites with focus on accuracy, UX and SEO basics.
* Google Analytics – proficient in analysing digital performance, audience behaviour and campaign effectiveness.
* Data interpretation – translate insights into clear commercial implications and strategic recommendations.
* Brand & Communication – manage messaging, creative development and integrated campaign execution.
* Stakeholder management – collaborate with cross‐functional teams and influence internal/external partners.
* Project & Agency Management – experience briefing, guiding and evaluating agency partners for high‐quality delivery.
* Commercial acumen – understand financial levers, ROI and balance between brand building and commercial outcomes.
* Planning & prioritisation – organise multiple initiatives and meet deadlines.
Qualifications and Experience
* Bachelor's degree in Marketing, Business, Commerce, Communications or a related discipline.
* 5+ years' experience in brand or portfolio management, ideally within FMCG, oral care, beauty or OTC categories.
The minimum requirements are met via the above responsibilities and qualifications. Church & Dwight is proud to be an Equal Opportunity Employer / Veterans / Individuals with Disabilities.
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