Job Title: Digital Marketing Specialist
We are seeking a highly skilled Digital Marketing Specialist to join our team. This role will involve managing and optimizing digital advertising campaigns across various platforms, as well as assisting with the ideation of campaign strategies and creative concepts.
About the Role:
* This is an exciting opportunity for a motivated and experienced marketing professional to take their skills to the next level.
* You will be responsible for developing and executing the acquisition marketing strategy, including managing and optimising digital advertising campaigns across various self-serve platforms.
* Assist with the ideation of campaign strategies and creative concepts, ensuring alignment with business objectives.
* Perform weekly and monthly reporting to track campaign performance and provide insights for future improvements.
Responsibilities:
* Developing and executing the acquisition marketing strategy to drive growth and revenue.
* Managing and optimising digital advertising campaigns across various self-serve platforms, including Google Ads, Apple Search Ads, Twitter Ads, and Facebook Ads.
* Assisting with the ideation of campaign strategies and creative concepts to ensure alignment with business objectives.
* Performing weekly and monthly reporting to track campaign performance and provide insights for future improvements.
Requirements:
* Proven experience in digital marketing, specifically in paid advertising channels.
* Strong knowledge of Google Ads, Apple Search Ads, Twitter Ads, and Facebook Ads platform tools, including reporting functionality.
* Ability to multi-task, prioritise, and execute tasks in a dynamic environment.
* Excellent copywriting skills, particularly strong CTAs and concise headlines.
Benefits:
* A competitive salary range of $95,000-$115,000 + Super + Benefits.
* The opportunity to work with a talented team of professionals who are passionate about delivering exceptional results.
* A collaborative and supportive work environment that fosters growth and development.
Please note that this job description has been rewritten for clarity and ease of understanding.