Senior Marketing Manager Role
Overview of the Position:
This dynamic role involves shaping and delivering customer channel marketing strategy. You will work closely with internal teams and external partners to create impactful campaigns that drive engagement and growth.
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Key Responsibilities:
Main Tasks:
1. Analyse industry trends and competitor activity to ensure campaign alignment with real-world opportunities.
2. Lead multi-channel marketing campaigns (digital, email, social, events) aligned with business objectives targeting financial advisers, licensees or advised clients.
3. Maintain regular monitoring analysis providing data-driven recommendations for optimal activities prioritization
4. Promote efficient utilisation of budget resources ensuring effective return on investment.
5. Create new thought leadership content sales enablement materials meeting brand standards
6. Dedicate time engaging in strong stakeholder communication collaboration around market strategy go-to-market plan compatibility
Frequent Engagement Points Include