Anyway is a leading Australian Edtech company dedicated to transforming the school-to-work transition. Our mission is to empower learners and educators alike, enabling them to thrive in a rapidly evolving digital landscape.
Who we are
At Anyway, we're building products to help young people reach their potential and succeed in their life after school. We're improving the journey from school to career by matching students' interests to appropriate courses, institutions and jobs with the power of data and AI.
Anyway was recognised in the ANZ Top 50 EdTechs in 2021, and Deloitte's Top 500 fastest-growing technology businesses globally in 2020. Winner of Mumbrella Content Marketing Strategy of the Year 2023.
Reports to: Head of Brand
Capacity: Full-Time (38 hours) on-site
The Role
This role is about documenting the messy journey, not just the polished end product.
We're looking for a Social Media Manager who thinks like a documentarian/vlogger, not a meme/skit/trendhopper account.
Ownership Building The Narrative
* Shape and execute a long-term social storytelling strategy grounded in trust and transparency, overseen by Head of Brand.
* Develop recurring content formats rooted in real moments, behind-the-scenes process, and face-to-face contact with Gen Z.
* Maintain a strong POV and TOV while protecting brand integrity.
Content Creation
* Capture and produce documentary / vlog-style content
* Shoot interviews, day-in-the-life, founder moments, team conversations, product development in progress, brand activations
* Comfortable shooting on professional cameras (ideal) or at minimum iPhone + CapCut
* Deliver consistent, high-quality organic content across platforms
* Spotlight real people and real progress instead of polished marketing language
Growth & Engagement
* Grow an engaged organic following through content with substance instead of gimmicks
* Build genuine community interaction, facilitating a two-way dialogue with our audience wherever possible.
* Track performance and refine storytelling based on insight without compromising brand trust
Experience
* 3–4 years experience in a similar social or content-led role
* Proven ability to grow an engaged organic audience (either on your own platform or for brands you've worked with)
* Strong instincts for storytelling and pacing
* Confidence behind a camera and in the edit suite
* A bias toward honesty over hype
What this role is not
* It's not meme-led
* It's not trend-chasing
* It's not growth-at-any-cost
This is for someone who believes social can be a living archive of a company's evolution and who wants to build something that compounds over time.
#J-18808-Ljbffr