About the Role
We are seeking a passionate and skilled Copywriter and Content Coordinator to join our team and be the voice of our organisation. In this role, you will craft compelling narratives that resonate with our diverse audience and effectively communicate our mission and impact within the aged care sector.
As a master storyteller, you will immerse yourself in the world of aged care, translating complex information into engaging content for various platforms. Your primary focus will be producing high‐quality written materials, with an emphasis on impactful copywriting and speechwriting.
This position is located in our central office in Rivervale with the option to work from home 2 days per week.
Key Responsibilities
* Excel at copywriting: Produce high‐quality written materials with a strong emphasis on persuasive and engaging copy. This includes CEO speeches, talking points and media profile pieces like Op Ed's, a range of marketing materials including brochures, website content, facility newsletters, our bi‐annual magazine "Southern Star", advertisements, and marketing emails that drive audience engagement and action.
* Master the art of storytelling: Develop compelling narratives that showcase the positive impact of our organisation on individuals, families, the industry and the community.
* Write for different channels: Adapt your writing style and tone to suit various platforms, ensuring consistency and clarity across all communications.
* Maintain high standards: Proofread and edit all copy with meticulous attention to detail, ensuring accuracy, clarity and adherence to brand guidelines.
* Develop and implement content strategies: Contribute to the creation of content plans that align with our marketing and communications objectives, as well as our organisational and CEO profile‐building strategies.
* Produce a wide range of content: Write compelling copy for various formats, including publications (annual reports, consumer magazines, newsletters), executive communications (speeches, presentations, media briefs), and marketing materials (website content, social media copy, video scripts, grant and award applications).
* Conduct thorough research: Gather information through interviews, case studies, and industry publications to inform your writing and ensure accuracy.
* Manage projects effectively: Oversee the production of publications and content, ensuring timely delivery and adherence to budget.
About You
* At least 2–3 years of experience as a copywriter.
* Demonstrated experience as a copywriter and content creator, with a portfolio showcasing exceptional writing skills across diverse formats.
* A genuine desire to connect with audiences on an emotional level and bring stories to life through your writing.
* Ability to build rapport with diverse stakeholders and effectively collaborate with the Executive team.
* Meticulous approach to your work, ensuring accuracy and high quality in every piece of content.
* Ability to work autonomously, manage multiple projects and meet deadlines effectively.
* Degree in Marketing, Journalism, Communications or a related field.
Benefits
* Not‐for‐profit salary packaging options up to $18,550 p.a. (general living expenses) and $2,650 p.a. for entertainment benefits.
* Corporate Health Insurance with HBF.
* Free employee assistance program.
* Diverse range of services allowing professional development and growth.
* Annual leave starting at 4 weeks (full‐time).
* Carers/personal leave.
* Service awards for long‐standing employees.
* Flexible working environment.
Southern Cross Care WA is an equal‐opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.
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