**Social Media Manager**
**COMPANY OVERVIEW**:
Royal Caribbean International has been delivering innovation at sea for more than 50 years Each successive class of ships is an architectural marvel that features the latest technology and guest experiences for today's adventurous traveller The cruise line continues to revolutionize vacations with itineraries to 240 destinations in 61 countries on six continents including Royal Caribbean's private island destination in The Bahamas Perfect Day at CocoCay the first in the Perfect Day Island Collection Royal Caribbean has also been voted "Best Cruise Line Overall" for 19 consecutive years in the Travel Weekly Readers' Choice Awards Locally we have been voted:
- 2021 & 2022 Most Trusted Cruise Operator - Reader's Digest Australia
- 2022 Best Cruise Line for Activities - Cruise Passenger Readers' Choice Awards
- 2019 Best Cruise Line Domestic (4 consecutive years) - AFTA National Travel Industry Awards 2019 Best in South Pacific Large Ship Line Cruise Critic Australia
Cruisers' Choice Destination Awards
We are most proud that we are currently on the Forbes World's Best Employers list
**JOB SUMMARY**:
The Social Media Manager functions as an integral part of the Australian Marketing team and is responsible for driving brand preference and advocacy engagement and website visitation through organic and paid content across consumer-focused social media platforms Reporting to and working with the Head of Brand & Strategy the position is responsible for all areas of social media including developing social platform strategies & vision planning and content development - both organic and paid overseeing community management tagging and reporting This position plays a vital role in ensuring the right message is delivered to the right consumer at the right time
**Some of your duties include**:
As the specialist in social media follow social trends and identify opportunities for Royal's social media presence and regional awareness to grow leading the vision for the brand across socials
- This may include expansion into new channels and platforms Develop annual social media strategies and plans including Content and Annual Channel Plans
in conjunction with the Head of Brand & Strategy and the Company's media + creative agencies to meet commercial objectives Collaborate with cross-functional teams (internal and external) to develop marketing plans and campaigns that manage and grow Royal Caribbean's social media presence (including but not limited to FB Instagram Tik Tok Linked-in Pinterest
YouTube) Lead the development and direct the implementation of engaging content across consumer social channels broken down by priority customer segments and regionsBrief and manage media agency & internal graphic design team to ensure all campaigns are delivered in a timely and accurate manner
in line with business objectives
- Collaborate with the MIA Social Team to localise global initiatives and integrate AUNZ social campaigns into global social media where required + social media reporting Develop and manage relationships with social channels such as Meta and third-party platforms Falcon
- io and StoryStream In conjunction with the Call Center management team manage social media community management including overseeing management of tone guest questions issues and crisis where necessary
limiting impact on the Brand Oversee day to day management of all social media platforms and organic & paid social media
including optimization and reporting against commercial objectives Measure and optimize content based on analytics maximising social listening tools to analyse gather insights and make informed decisions
plus draw insights from competitor activity to ascertain opportunities to leverage or realign our strategy In conjunction with media agency
conduct analysis to identify new opportunities for growth across paid social media
- Develop social media program initiatives to improve community size and engagement Find and implement new social strategies
tools and tactics as they develop Manage and develop a direct report
the Social Media Executive Assist with onboarding
support and mentoring the wider digital + marketing team
**QUALIFICATION KNOWLEDGE & SKILLS**:
- 8+ years of experience in social media or related field
- Bachelor's Degree (marketing or related field preferred)
- Experience within a marketing team in travel & leisure or retail industry preferred Working knowledge and real-world experience in planning
managing and executing social media initiatives and campaigns Real-word experience planning social media programs that span owned (eg Blogs) earned (eg
Facebook) and paid (sponsored tweets) Experience with social media platforms including but not limited to Facebook Instagram TikTok Pinterest Twitter YouTube
Google+
- Experience with leveraging social media management and analytics tools Natural creative flair with experienced writing editing buildi