Introduction
Dymocks Retail is a nationally recognised multi‐channel retail brand with over 40 locally owned and operated stores across Australia. The largest bookselling network in Australia, we pride ourselves on providing the best experience for our customers through our extensive range of books, gifts, and stationery.
Description
Lead. Inspire. Grow with Dymocks.
At Dymocks, we're passionate about connecting people with books, ideas and stories. As Australia's leading bookseller, we're entering an exciting phase of growth—and we're looking for a commercially driven and people‐focused Regional Sales Manager to lead our retail network across VIC, TAS, WA & SA.
About the Role
Reporting to the GM Retail, you will lead a diverse portfolio of stores, delivering sales growth, operational excellence and outstanding customer experiences.
You'll be equally comfortable:
* Driving commercial performance
* Coaching and developing leaders
* Partnering with franchisees
* Rolling up your sleeves in‐store when it matters
Key Responsibilities
Driving Performance
* Deliver sales, profit and LFL growth across your region
* Lift store productivity (UPT, ATV, conversion)
* Use data to identify opportunities and act quickly
Leading People
* Coach and develop high‐performing Store Managers
* Build leadership capability and succession pipelines
* Create a strong, values‐led team culture
Elevating The Customer Experience
* Champion a consistent, engaging in‐store experience
* Drive NPS and Booklover engagement
* Bring the Dymocks brand to life in every store
Operational Excellence
* Ensure strong inventory, VM and cost control disciplines
* Deliver consistent execution of campaigns and initiatives
* Maintain high compliance across all stores
Franchise & Stakeholder Management
* Build trusted partnerships with franchisees
* Collaborate across Retail, Marketing, Merchandising and People & Culture
* Act as a key link between stores and support office
What Success Looks Like
* Sales targets consistently achieved or exceeded
* Positive LFL growth across the region
* Strong NPS and customer engagement results
* High‐performing, engaged store teams
* Consistent execution across all stores
Skills and Experience
You're a proven retail leader who knows how to balance commercial outcomes with people and culture.
What You'll Bring
* 5+ years' experience in multi‐site retail leadership
* A track record of delivering sales growth and profitability
* Strong coaching and leadership capability
* Commercial acumen and confidence using data to drive decisions
* Experience working with franchise networks (highly regarded)
Most importantly—you're someone who leads with energy, authenticity and a genuine passion for retail and the customer experience.
Why Join Dymocks
* Work with an iconic Australian brand with a rich heritage
* Lead a diverse and dynamic retail network
* Be part of a values‐driven, people‐first culture
* Make a real impact on customers, teams and business performance
Additional Information
* Interstate travel required
* Valid driver's licence required
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