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Digital marketing

Esperance
Dear Village
USD 40,000 - USD 60,000 a year
Posted: 8 August
Offer description

Join Our Story: Digital VA for Dear Village Bookshop

Dear Village is more than a bookshop—we're a seasonal sanctuary by the sea, built on stories, slow rhythms, and genuine community connection.

We're seeking a Digital Virtual Assistant who can help us grow our online presence with the same intention and heart that fills our physical space.

What Makes This Role Special

This isn't about aggressive growth tactics or generic marketing. We're looking for someone who believes that authentic storytelling drives sustainable success, and that every Instagram post, product description, and email should feel like a personal recommendation from a trusted friend.

You'll be joining a business that prioritizes:

* Presence over performance in all marketing efforts
* Community building over follower counting
* Seasonal rhythms that honor both business cycles and personal wellbeing
* Revenue growth through genuine connection, not manipulation

Your Role Will Include

Social Media Storytelling Create Instagram content that makes people pause, feel, and connect—then naturally want to visit or shop

Shopify Store Curation Maintain our online space as thoughtfully as we tend our physical shelves—every product page should tell a story

Email Community Nurturing Write newsletters that subscribers genuinely anticipate, building relationships that translate to loyal customers

Strategic Growth Support Track what's working, suggest improvements, and help us make data-informed decisions while staying true to our values

We're Looking For Someone Who:

Has the technical skills:

* 2+ years of hands-on Shopify experience
* Advanced Instagram content creation and community management
* Email marketing platform proficiency
* Portfolio showing measurable results for small businesses

Shares our values:

* Believes in "slow marketing" principles—building genuine community over time
* Has experience with lifestyle, literary, or conscious brands
* Understands that sustainable growth comes from authentic connection
* Naturally gravitates toward quality over quantity in all approaches

Brings strategic thinking:

* Can demonstrate how their work directly impacts revenue
* Tracks meaningful metrics beyond vanity numbers
* Suggests proactive improvements based on data and intuition
* Balances creative expression with business objectives

What Success Looks Like

We need someone who can help us achieve:

* Growing online sales that complement our in-store experience
* Engaged community that actively chooses Dear Village over competitors
* Email subscribers who become repeat customers and brand advocates
* Social media presence that accurately reflects our in-store magic
* Sustainable systems that support long-term growth without burnout

The Partnership Detail - Fully remote (Australian time zones preferred)

4-8 hours/week initially, with growth opportunities

Seasonal flexibility honoring both business peaks and personal rhythms

Competitive rates based on experience and results

True partnership approach—your ideas and insights are valued

How to Apply

Send us a portfolio package including:

* Your work samples: Social accounts, Shopify stores, or email campaigns you've managed (with results/metrics)
* A sample product description: Write a compelling blurb for a book or lifestyle item using Dear Village's voice (study our current content first)
* Your strategic approach: Brief explanation of how you'd help Dear Village grow its online presence while maintaining our values
* Results you've achieved: Specific metrics or growth you've driven for previous clients (especially small, values-driven businesses)
* Why this role: What draws you to Dear Village specifically? What excites you about this opportunity?

Email: S

ubject: Dear Village Digital VA Partnership Application

Job Types: Casual, Freelance

Pay: From $20.00 per hour

Expected hours: 4 – 8 per week

Experience:

* Shopify: 2 years (Required)

Language:

* English (Required)

Work Authorisation:

* Australia (Preferred)

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