Develop, implement and manage brand PR communications efforts for ANZ, working alongside the broader
marketing team to ensure PR is an integrated part of campaign execution across all ATL channels.
- Ensure PR activities are aligned to the broader Marketing and Brand strategy, as directed by the SMM and HOM
- Build and foster relationships with various publics including media, members of the community, partners, public affairs offices, non-governmental organizations, consumer advocacy groups, etc. for the benefit of Subway
- Monitor media coverage of the restaurant/food/consumer sector to be able to anticipate trends
and opportunities
- Secure impactful earned and owned media exposure; measure impact and communicate results
- Activation support - attend events, organise food and/or merchandise, finalise creative deliverables, oversee third party activation staff. Must be available to travel interstate and to New Zealand.
- Work with the Senior Marketing Manager and Head of Marketing to serve as the releasing authority for information to the public and/or news media from the brand in AU/NZ as it relates to Public Relations.
- Act as Media Spokesperson for the brand as and when required.
- Manage AU/NZ PR and Activation agencies, in partnership with the Senior Marketing Manager, to ensure goals and KPIs are met
for Australia and New Zealand PR campaign budgets
- Work collaboratively with a cross-functional team including marketing, advertising, customer care, CSR and internal communications
- Accountability for Australia and New Zealand PR campaign budgets
- Minimum of 5+ years of experience in public
relations in a corporate or agency environment; must have a proven track record in all aspects of securing and managing high quality/high volume media coverage
- Exceptional writing skills (technical,
creative, effective)
- Fluent in written and spoken English
- Proven ability to handle sensitive issues and
crises under pressure and provide sound counsel to management
- Self-motivated, proactive, and hard-working,
with strong problem solving, creative thinking and interpersonal skills
- Working knowledge of the media and news landscape
in Aus/NZ
- Professional demeanor with the ability to work
with a variety of stakeholders from Sandwich Artists to the CEO
- Team player with the ability to work with a
diverse team operating in 113 countries.
- Comfortable working in a fast-paced, deadline-oriented
environment
- Experience working with global organizations - QSR
or fast casual chain restaurants and/or franchise model businesses a plus
- Demonstrated problem-solving skills
- Working knowledge of social media and emerging
channels
- Working knowledge of Corporate Social
Responsibility (CSR) principles and regional hot button issues