This role is about one thing: generating leads that convert.
At Positive Real Estate, we help Australians build long-term wealth through property investing with digital education and events.
We're looking for a hands-on Digital Marketing Specialist who can run campaigns, write copy that converts, and use data to improve results.
You'll work directly with our Head of Marketing to drive lead generation across paid digital channels.
What You'll Be Doing
Lead Generation & Campaign Performance
* Plan, launch and optimise lead generation campaigns across Meta (primary), and Google
* Manage campaigns end-to-end, from idea to execution, testing and reporting
* Write high-converting copy for:
o Ads
o Landing pages
o Emails and nurture sequences
* Build and improve ad funnels that move leads from click → opt-in → conversion
* Test hooks, audiences, offers and messaging to improve performance
* Analyse campaign results and clearly explain what's working and why
What We're Looking For
* 3+ years experience in digital advertising and lead generation
* Strong experience with Meta Ads (Google highly regarded)
* Proven ability to build and optimise lead generation funnels
* Strong copywriting skills with a focus on conversion (not just content)
* Understanding of the buyer journey and how messaging changes at each stage
* Confident working with data, metrics and performance insights
* Comfortable using AI tools to improve speed and output
* Self-starter who can take campaigns from idea → launch → optimisation
Bonus:
* Experience with Salesforce / Marketing Cloud
* Webinar or education funnels
* GA4 or tracking setup
What This Role Is Not
* Not a brand or awareness-only role
* Not a social media posting role
* Not for someone who runs ads but can't explain the results
Why Join Us
* Direct impact on lead generation and business growth
* Work closely with a high-performing marketing team
* Lots of great perks
* Flexible, fast-moving, and results-focused environment
How to Apply
Send your resume and a cover letter.
In your cover letter, include:
One example of marketing copy you've written that performed well, and explain why it worked.