Marketing Director - AI Services (Global)
Influx is the market leader in on-demand support teams, delivering 24/7 support and sales for high-performing tech companies and global brands — all in a simple, month-to-month model.
We're proudly headquartered in Melbourne and partner with a global customer base.
The Role:
As Marketing Director, you'll own the global marketing strategy and execution for AI Services. This is your chance to build a category-defining offering in AI-powered customer experience, with the freedom to design scalable marketing engines from the ground up.
You'll be the storyteller, demand-generator, and brand-builder who puts Influx AI Services on the map — turning vision into a sustainable, high-growth business line.
What you'll do:
a. Demand Generation
* Design and execute a global demand generation strategy (with clear inputs, outputs, and timelines).
* Build the hook that turns curiosity into paying customers.
* Own distribution channels: content, partners, email, paid media.
* Prove what's working (and what isn't) — show, don't tell.
* Always be learning.
* Craft differentiated messaging that excites and converts.
* Produce sales enablement assets: decks, one-pagers, case studies, web content.
* Translate complex AI concepts into simple, business-focused outcomes.
* Feed insights into product development to ensure GTM success.
* Make us proud of what we're selling.
c. Cross-Functional Collaboration
* Partner with Sales to sell more effectively.
* Partner with Marketing to amplify AI Services across channels.
* Partner with Service Delivery to promote AI Services with active clients.
* Support global marketing efforts with thought leadership, events, and PR.
What We're Looking For
* 8+ years in B2B marketing with proven success in demand gen & product marketing, ideally in "zero-to-one" environments.
* Track record of building scalable lead gen channels (outbound, partnerships, co-marketing).
* Strong storytelling ability — simplify complex tech for decision-makers.
* Highly collaborative across Sales, Product, and Service Delivery.
* Data-driven, with ability to measure, report, and improve ROI.
* Comfortable working with founders and technical leaders to shape new categories.
Our Values
* Do what you say you're going to do.
* Treat others as you want to be treated.
* Prioritize the listener when communicating.
* Create a high-performance work environment that enables a life outside of work.
Why Join Us:
At Influx, you'll be part of a team that moves fast, values results, and gives you the freedom to make an impact. This is a rare opportunity to shape a new category in AI services — with the backing of a proven business and the trust to build something extraordinary.
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