Saint Valentine Jewellery is seeking a driven and experienced Ecommerce Manager to lead and accelerate the growth of our online business. This role owns the end-to-end performance of the ecommerce channel, with full accountability for website optimisation, digital revenue strategy, and the delivery of a seamless, elevated online customer experience that reflects the brand.
Reporting to the Operations Director, the Ecommerce Manager will set and execute online sales strategies to drive sustained revenue growth, conversion, and customer lifetime value, while providing strong leadership to a team of 2+ direct reports. This role is ideal for someone who combines strategic thinking with hands‑on execution, thrives in a fast‑paced environment and deeply understands how to deliver excellence for a premium brand.
Who are we?
Saint Valentine Jewellery was established in Sydney, Australia in 2016 from a desire to create quality, timeless jewellery at an affordable price. With an emphasis on modernity & refined beauty, we aim to make pieces that create a connection with our wearer, to be lived in & loved. Saint Valentine is a successful omni‑channel business with a retail, wholesale & online presence; major stockists include David Jones & The Iconic.
Who are you?
As our Ecommerce Manager you are a highly detail oriented professional who thrives on precision and quality in everything you do. You bring proven experience in Shopify, excel at multitasking, confidently managing multiple projects and priorities without compromising standards. The Ecommerce Manager is responsible for driving online sales performance, optimising the customer journey, and managing the day‑to‑day operations of the ecommerce channel and team. This role owns the website trading calendar (working closely with the Marketing, conversion optimisation, digital merchandising, paid media, CRM and cross‑functional execution to ensure a seamless and commercially successful online experience.
Key responsibilities:
eCommerce:
* Manage weekly, monthly, and FY trading performance, including revenue, conversion, AOV, UPT, and traffic
* Identify opportunities to drive incremental sales and increase profitability
* Measure and monitor channel performance, presenting accurate reporting and trade results weekly and monthly with recommendations and optimisations.
* Lead day‑to‑day operations of digital channels, ensuring alignment with marketing and product plans.
* Monitor website performance daily, identify potential issues and react quickly when required to remedy
* Test, configure, and implement web assets, content, and promotions regularly and according to marketing calendar
* Research, recommend and implement best practices and innovative strategies to enhance the website performance and user experience to be a leader in the Australian jewellery market.
* Assist with inventory management through Shopify and quarterly stocktakes (pre‑order, sell‑through, mark‑downs)
* Manage and optimise online product identity (creative, imagery, SEO)
* Manage online product merchandising cross platforms for optimal performance inline with relevant sales activity and promotions.
* Use data and analytics as basis for improvement and identifying strategic opportunities.
* Identify and implement A/B testing opportunities to optimise digital platforms performance against key business metrics.
* Lead strategy and management of CRM initiatives including online EDM flows, Customer Service chat, loyalty programs, review platforms and other initiatives
* Work with the development resources to execute website updates and roadmap projects.
* Oversee all site apps and connections, ensuring set‑up, training & documentation.
* Conduct yearly reviews and costing audits in conjunction with development team for improved stack efficiency and profitability.
* Champion online marketplace platforms (The Iconic), managing strategy, content, products, promotions & stakeholders to ensure budgeted contribution to overall business performance.
* Lead promotional strategy for online and The Iconic
* Train and grow current and / or new team members to further support the ecommerce and Iconic channels
Paid Media & Acquisition:
* Manage paid media strategy across key platforms including but not limited to Meta, Google, Pinterest, TikTok, Youtube & The Iconic.
* Develop and execute full funnel acquisition strategies aligned to trading priorities, product launches and key promotional periods.
* Manage agency partners and internal execution, ensuring clear briefs, performance accountability and continuous optimisation.
* Monitor and optimise budgets, bids, audiences and creative to maximise ROAS and incremental revenue.
* Work closely with the Creative and Marketing team to brief and iterate high‑performing ad creative, copy and formats.
* Analyse channel performance, attribution and incrementality to inform spend allocation and growth opportunities.
Customer Service:
* Lead the customer service and dispatch team, ensuring efficient processes and best customer experience as well as communication and planning based on trade activity
* Lead and enhance CS tools including chat to find efficiencies and automations
* Assist in Customer Service training and documentation as required
* Assist with Dispatch training and documentation as required
* Support the evaluation and potential implementation of outsourced customer service and/or dispatch solutions including feasibility analysis, and implementation.
Reporting & Budgeting:
* Manage weekly and monthly ecommerce reporting, focussing on website performance, traffic, conversion rate, AOV, loyalty, returns and revenue, using this data to make suggestions for continual improvements and decision making.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* New collection performance reporting
* Forecast, Develop and monitor marketing & campaign budgets
* Conduct market and competitor reviews / analysis
* Yearly forecasting and re‑forecasting for the channel as required
* Manage expenses against the online channel P&L.
* Collaborate with Marketing on paid media, email, CRM, SEO, and affiliate strategies
* Support campaign execution with strong onsite alignment and landing page
* Analyse campaign performance and customer behaviour to inform future strategies
Key Success Metrics:
* Ecommerce revenue growth
* Increased channel profitability
* Conversion rate, AOV and UPT
* Traffic quality and bounce rate
* CRM and loyalty growth
* Paid media ROAS, COS and incremental revenue contribution
Key Requirements:
* Minimum 3 years experience in ecommerce management, preferably in jewellery, fashion or premium lifestyle brands
* Excellent communication with strong attention to detail
* Proactive and strategic thinker
* Adaptable team player with a proactive, results‑driven mindset and the ability to work independently
* Proven experience with demonstrable success and growth
* Minimum 2 years running paid media
* Experience in omni‑channel retail businesses preferred
* High proficiency with Shopify, Klaviyo, Google Suite, GA4
* Strong reporting capability with a high level of accuracy and commercial insight
* Project management and leadership skills, with the ability to brief clearly and effectively across teams and external partners
* Highly organised with strong time management skills and the ability to manage multiple priorities effectively
* Comfortable operating in a scaling business, with the ability to design, implement and document clear, effective processes as the organisation evolves.
What we can offer:
* The chance to be part of a dynamic, high‑growth business where you can make a real impact, lead brand evolution, and grow your career alongside the company.
* A dynamic, collaborative and fun work environment
* Generous staff discount, quarterly jewellery allowance, Birthday leave and more
#J-18808-Ljbffr