Partnerships CRM Manager
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Lyka is an Australian founded pet wellness company that's shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.
As humans, we've experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world's most sustainable pet wellness company, we're putting pets and our planet first - one bowl at a time.
Today, we are proud to share we've served over 50 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.
Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet's wellbeing.
Our Mission
The time we share with our pets is being cut short. Despite medical advancements, they're getting sicker earlier. They're dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That's where we come in.
At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.
We don't stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it's not just about living longer, but living well too.
Our mission is to increase the lifespan of dogs and cats.
The Role:
Our partnerships team drives Lyka's presence within the veterinary, breeder and pet expert community, enhancing our brand reputation and expanding Lyka's market influence.
Reporting to the Senior Lifecycle Manager, our Partnerships CRM Manager will be responsible for:
* Maintaining and developing Lyka's partnerships CRM (HubSpot), including dashboards, property management, workflows, and integrations.
* Proactively identify opportunities to improve Hubspot CRM workflows, and work with the Partnerships team to drive automation and efficiency in ways of working
* Own the segmentation and data architecture in Hubspot CRM, working closely with the Data team.
* Support the rollout of new HubSpot features, tools, or processes, including leveraging relevant beta tools and HubSpot releases.
* Design and document CRM best practices, templates, and standardised processes for use across teams.
* Own reporting to help the partnerships teams unlock deeper insights through dashboards and custom reporting views.
* Performing analysis of sales trends and performance to identify opportunities for optimisation, providing actionable insights to stakeholders at all levels.
* Living and working in accordance with Lyka's values and principles at the workplace
Who are we?
Lyka is an Australian founded pet wellness company that's shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.
As humans, we've experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world's most sustainable pet wellness company, we're putting pets and our planet first - one bowl at a time.
Today, we are proud to share we've served over 50 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.
Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet's wellbeing.
Our Mission
The time we share with our pets is being cut short. Despite medical advancements, they're getting sicker earlier. They're dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That's where we come in.
At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.
We don't stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it's not just about living longer, but living well too.
Our mission is to increase the lifespan of dogs and cats.
The Role:
Our partnerships team drives Lyka's presence within the veterinary, breeder and pet expert community, enhancing our brand reputation and expanding Lyka's market influence.
Reporting to the Senior Lifecycle Manager, our Partnerships CRM Manager will be responsible for:
* Maintaining and developing Lyka's partnerships CRM (HubSpot), including dashboards, property management, workflows, and integrations.
* Proactively identify opportunities to improve Hubspot CRM workflows, and work with the Partnerships team to drive automation and efficiency in ways of working
* Own the segmentation and data architecture in Hubspot CRM, working closely with the Data team.
* Support the rollout of new HubSpot features, tools, or processes, including leveraging relevant beta tools and HubSpot releases.
* Design and document CRM best practices, templates, and standardised processes for use across teams.
* Own reporting to help the partnerships teams unlock deeper insights through dashboards and custom reporting views.
* Performing analysis of sales trends and performance to identify opportunities for optimisation, providing actionable insights to stakeholders at all levels.
* Living and working in accordance with Lyka's values and principles at the workplace
Requirements
* 3+ years experience in Sales Operations, Partner Operations or CRM role within a B2B or B2B2C environment.
* Prior experience with a comprehensive SaaS sales or partnerships tech stack is crucial, encompassing CRM systems (HubSpot experience essential) & sales automation.
* Strong analytical mindset with the ability to transform large data sets into meaningful insights for a variety of stakeholders.
* Basic understanding of data analysis tools is advantageous - Omni, or Tableau
* Experience growing within a start-up sales or partnerships team is preferred. Strong ability to interact and influence effectively with partnership/sales managers.
Benefits
* Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
* Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expand. We provide an annual L&D budget for you to continue your personal development.
* Work for a sustainability-focused company - we care about the health of our dogs and our planet. We're proud to be Australia's only carbon-negative and plastic-negative pet wellness company and we're always looking at ways for us to improve sustainability practices.
* Be part of a diverse top-talent team, coming from widely different backgrounds and geographies.
* Up to 18 weeks of paid parental leave top-up
* Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
* Flexible working: work from where you get your best work done. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne.
* Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care to help them live their best life!
We are committed to building inclusive and diverse teams
Lyka is an equal-opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Technology, Information and Internet
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