Get AI-powered advice on this job and more exclusive features.Direct message the job poster from iQIYI.comWe are seeking a dynamic and experienced Senior Marketing Executive to join our team at iQIYI. The ideal candidate will be responsible for driving our social media presence, enhancing brand visibility, and engaging with our audience across multiple platforms. This role requires a blend of strategic thinking, creative content creation, and strong communication skills.Key Responsibilities:Social Media Management & Execution:- Develop and manage a comprehensive social media calendar, creating engaging content that resonates with our audience and enhances brand visibility, engagement, and conversions.- Actively respond to and engage with our social media fans, fostering a strong and loyal community.- Liaise with third-party social media platforms and communities to cross-promote iQIYI’s content and services.- Collaborate with agencies, content providers, and both internal and external stakeholders to execute marketing promotions seamlessly.Social Media Analysis:- Utilize social media analytics tools to identify trends and insights, informing the creation of relevant and inspiring content.- Assess the performance of iQIYI’s social media campaigns, ensuring they meet our goals and objectives.- Drive traffic and increase follower engagement on all company-owned social media platforms.- Measure and track the performance of social media content and campaigns, providing detailed reports on ROI vs. investments.Advertising & Promotion:- Assist in the coordination and management of major events, ensuring smooth execution and maximum impact.- Prepare and review promotional materials for public relations purposes, ensuring they align with our brand messaging.- Develop and coordinate promotional campaigns, including drafting campaign briefs, proposing visual directions, and crafting compelling promotional messages.Requirements:- Proven experience in social media management and strategy development.- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.- A creative mindset with the ability to develop engaging and innovative content.- Excellent communication and interpersonal skills, with the ability to liaise effectively with various stakeholders.- A passion for social media and a keen interest in staying updated with the latest trends and tools in the industry.Join us at iQIYI and help shape our social media presence, driving engagement and growth for our brand. Apply now to be a part of our dynamic team!Seniority levelSeniority levelEntry levelEmployment typeEmployment typeContractJob functionJob functionMarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at iQIYI.com by 2xSign in to set job alerts for “Senior Marketing Executive” roles.Marketing Campaigns Executive - ShopeeFoodKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week agoMarketing Campaign Executive - ShopeePayKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week agoPetaling Jaya, Selangor, Malaysia 1 month agoWP. 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