David Lee is a financial and legal strategist and entrepreneur. He is currently the CFO and Head of Product Innovation of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering cross-cultural, cross-border connection between global brands and consumers. David’s career has been propelled by an innate curiosity to deeply understand the business models of various industries, the financial mechanics underpinning these models, and a profound passion for technology. At EternityX, he plays a pivotal role in integrating Generative AI into the company’s solutions, driving not only the enhancement of marketing strategies but also fostering creativity, innovation, and efficiency in product development and operations. Beyond his role at EternityX, David applies his financial, legal acumen and strategic expertise to identify compelling early-stage startups and investment opportunities, including those that harness the potential of AI. Prior to his current role, David served as a legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He provided strategic advice to founders, management teams, and various international financial institutions on matters ranging from strategic decisions and private financings across different stages, to initial public offerings and other corporate matters. David played a key role in advising Alibaba on its landmark IPO in the United States, as well as the IPOs of prominent Internet companies such as Qutoutiao (趣頭條). David also advised international financial institutions in numerous high-profile transactions involving companies such as Weibo (微博), Qunar (去哪兒), and Vipshop (唯品會).