Job Title: Sales and Marketing Director
We are seeking a highly skilled and experienced Sales and Marketing Director to join our team in Melbourne. This is an exceptional opportunity for a results-driven professional to lead our sales and marketing efforts, drive business growth, and develop strategic partnerships.
About the Role
This is a senior leadership position responsible for driving sales performance, enhancing brand positioning, and leading high-performing teams through strategic sales, marketing, and customer engagement. You will be accountable for developing and implementing sales strategies and action plans to drive property sales, ensuring alignment with business objectives.
The ideal candidate will have a strong track record of success in off-the-plan property sales and project launches, marketing, or real estate development, with a proven ability to lead sales teams and achieve sales targets.
Key Responsibilities:
* Lead and manage the sales team to achieve sales targets for off-the-plan, soft launches, and project launches.
* Develop and implement sales strategies and action plans to drive property sales, ensuring alignment with business goals.
* Build and maintain strong relationships with customers, channel agents to maximize sales opportunities.
* Oversee the entire sales process, including inquiry handling, unit selection, Contract of Sale (COS) execution, deposit collection, contract signing, and settlement processes.
* Oversee CRM systems and sales tracking tools to provide real-time data on performance and pipeline management.
* Provide coaching, mentorship, and motivation to the sales team, ensuring high levels of customer engagement and sales conversion.
* Develop, execute, and manage comprehensive marketing and branding strategies to enhance brand visibility and drive sales performance.
* Lead and oversee the creative process, ensuring that branding, messaging, and design elements align with the company's vision and target audience.
* Work closely with graphic designers, branding agencies, copywriters, and digital marketers to create compelling marketing materials, including brochures, videos, billboards, websites, and social media content.
* Maintain and evolve brand identity guidelines, ensuring consistency across all platforms, marketing materials, and customer touchpoints.
* Plan and execute integrated marketing campaigns, including advertising, digital marketing, public relations, and influencer collaborations.
* Manage promotional activities such as property exhibitions, roadshows, networking events, and open houses to attract prospective buyers and investors.
* Track, analyze, and optimize marketing campaigns to ensure maximum return on investment (ROI) and lead generation effectiveness.
* Conduct in-depth market research to analyze demand, pricing trends, buyer behavior, and investment patterns in the Melbourne property market.
* Monitor competitor branding, marketing strategies, and sales tactics to identify opportunities for differentiation.
* Provide data-driven insights and recommendations to senior management on sales trends, customer behavior, and market dynamics.
* Collaborate with internal teams to develop product positioning, branding, and pricing strategies that ensure competitiveness.
* Design and implement customer relationship management (CRM) strategies to enhance customer satisfaction and drive long-term loyalty.
* Establish customer service best practices, ensuring a seamless buying experience from initial inquiry to post-sale support.
* Handle escalated customer concerns and ensure timely resolution of issues related to contracts, financing, or after-sales service.
* Develop and implement customer engagement initiatives, and referral incentives to maximize retention.
* Monitor and analyze customer feedback to identify areas for improvement and optimize the buying experience.
* Lead, mentor, and manage the sales and marketing team, setting clear KPIs and performance benchmarks.
* Manage and oversee marketing and promotional budgets, ensuring cost-effective spending and optimal resource allocation.
* Develop training programs to enhance the skills, knowledge, and productivity of sales and marketing personnel.
* Conduct regular performance reviews, sales meetings, and strategy sessions to track progress and drive improvements.
* Oversee and manage sales reporting, lead tracking, and performance analytics to ensure data-driven decision-making.
Requirements:
* Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field.
* Additional certifications in Sales, Marketing, or Real Estate will be an advantage.
* Minimum 5 years of experience in off-the-plan property sales and project launches, marketing, or real estate development.
* Proven track record in leading sales teams and achieving sales targets in off-the-plan and project launches.
* Must have unrestricted working rights to live and work in Australia.
What We Offer:
We offer a competitive salary package, bonus structure, and excellent career development opportunities. If you are a motivated and results-driven individual who is passionate about sales and marketing, we encourage you to apply for this exciting opportunity.