Add expected salary to your profile for insightsBe part of a high-growth residential builder that has delivered over 25,000 homes and is reshaping communities in SEQ and Greater MelbourneWork at the intersection of marketing, sales, and product strategy in a vertically integrated businessDrive marketing outcomes across a portfolio of active and upcoming land and housing projectsContribute to shaping the future of place-based, value-driven residential communitiesReceive mentorship from experienced leaders in sales, development, building and marketingThrive in a collaborative and impact-driven team culture where initiative and execution are valuedAt Urbane Homes, we don’t just build homes, we deliver value, liveability, and trust to buyers across South East Queensland and Greater Melbourne. Our focus on streamlined delivery, strategic land acquisition, and end-to-end control of the housing product allows us to deliver exceptional value to our customers. We are now looking for a marketing lead who can help bring our story and our projects to life.About the RoleWe’re looking for a Project Marketing Executive to help bring our residential projects to life, from strategy to execution. Reporting to the Director of Sales and Marketing and working closely with other key stakeholders, you’ll drive brand awareness, coordinate campaigns, manage digital presence, and support sales enablement across Urbane Homes, partners and client projects.What You’ll DoStrategic & Project MarketingDevelop and manage strategic marketing plans for active and upcoming housing and land projectsWork with senior stakeholders to align campaign activity with business and sales objectivesContribute to community brand development, naming, and visual identity for new project launchesEnsure a cohesive and compelling narrative across customer touchpointsOversee creative production of campaign materials, including:Project brochures, sales kits, and displaysEDMs and database contentWebsites and landing pagesRenders, photography, and signageManage external creative suppliers, ensuring timelines, budgets, and quality standards are metDigital MarketingManage digital advertising and online presence across realestate.com.au, Domain, Facebook, and GoogleExecute content strategies and paid campaigns to generate leads and drive engagementOptimise SEO and content updates across Urbane project websitesTrack campaign performance and make data-informed recommendationsCRM & Marketing AutomationAdminister CRM (e.g. Salesforce, Campaign Monitor), manage contact data, and enable marketing automationSegment and maintain prospect lists to support targeted communicationsAnalyse campaign effectiveness and support conversion through CRM-driven insightsEquip the internal sales team with collateral, pricing briefs, and promotional materialsHelp deliver sales training sessions, display and project launches, and VIP eventsEnsure communication between marketing and sales is consistent and up to dateMarket Research & ReportingConduct ongoing competitor monitoring and market research (projects, pricing, trends)Compile monthly reporting dashboards and campaign reviewsDeliver strategic insights to inform pricing, positioning, and product designAbout YouKey AttributesStrategic mindset with the ability to also execute and deliver under pressureStrong attention to detail and organisational skillsConfident communicator with the ability to work across departments and with suppliersPassion for property, branding, and the customer experienceFlexible, proactive, and solutions-focused in a fast-paced environmentDigitally fluent and curious about marketing innovationsPrepared to travel locally and domestically when requiredQualificationsTertiary qualification in Marketing, Communications, Property, or a related fieldExperience2-3+ years of experience in residential property marketing or an agency servicing property clientExperience delivering integrated marketing campaigns and collateral for property developmentsComfortable using CRM and CMS platforms (e.g. HubSpot, WordPress, Campaign Monitor)Familiarity with design workflows and Adobe Suite (especially InDesign and Photoshop)Demonstrated success in digital campaign execution and analysisHow do your skills match this job?How do your skills match this job?Sign in and update your profile to get insights.Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a marketing executive? Have you completed a qualification in marketing? How many years' experience do you have in the real estate industry?What can I earn as a Marketing Executive
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