Key Responsibilities Regional Sales & Network Strategy Execution
* Execute national sales and dealer network strategies within the region, adapting to local market dynamics to maximise performance
* Drive alignment between sales objectives and network capability to support sustainable growth
Dealer Network Development & Lifecycle Management
* Develop, grow, and optimise the dealer network, including dealer identification, appointment, onboarding, performance management, and termination
* Manage all dealer lifecycle activities, including start-ups, relocations, upgrades, and exits in line with company policies and legal requirements
* Ensure structured and compliant dealer management processes, documentation, and communications
* Drive retail sales performance by setting KPIs, monitoring results, and implementing corrective action plans
* Develop and manage annual dealer business plans aligned with regional and national targets
* Monitor dealer financial and operational performance, including sales, profitability, and efficiency
* Support vehicle ordering, stock mix, and inventory management, ensuring alignment with demand and sales targets
* Manage aged stock, stock turn, and wholesale vs retail performance to optimise commercial outcomes
Forecasting, Planning & Tactical Execution
* Support regional sales forecasting and demand planning in collaboration with internal teams and dealers
* Drive execution of sales campaigns, incentives, and tactical programs at dealer level to achieve targets
Dealer Relationship & Capability Development
* Build strong, trusted relationships with dealer partners, acting as a key advisor and point of contact
* Provide coaching, guidance, and ongoing support to improve dealer sales capability and operational performance
* Deliver training on sales processes, product knowledge, and customer engagement to foster a high-performance culture
Network Standards, CI & Compliance
* Implement and enforce Geely CI standards (facility and operational) across the dealer network through regular audits
* Lead the development and continuous improvement of dealer quality and performance standards
* Ensure dealer compliance with company policies, operational guidelines, and reporting requirements
Performance Reporting & Market Analysis
* Establish and maintain dealer reporting frameworks, ensuring data accuracy and consistency
* Analyse sales data, financial performance, and market trends to identify opportunities and risks
* Provide regular performance insights and reporting to GAA Management and dealer partners
* Collaborate with Marketing to ensure regional campaigns align with brand positioning and sales objectives
* Drive initiatives to improve customer satisfaction (CSI) and overall customer experience
* Work closely with Aftersales teams to ensure service capability, customer retention, and end-to-end customer outcomes
Cross-functional Collaboration & Projects
* Work closely with internal teams (Sales, Aftersales, Marketing, Finance) to ensure aligned execution
* Contribute to strategic initiatives and business projects supporting GAA's growth
* Undertake additional duties or contribute to projects related to the Company's business operations, including providing leadership or support as reasonably required and consistent with the responsibilities of the role.
Qualifications
* 5–10+ years' experience in automotive OEM, importer, or dealer group environment
* Proven experience across both sales management and dealer/network management
* Experience in regional or multi-functional roles with end-to-end accountability is highly regarded
* Strong understanding of automotive retail operations, including sales, financials, and performance drivers
* Demonstrated capability across the full dealer lifecycle (appointment, development, performance management, exit)
* Strong commercial acumen with the ability to analyse sales data, financial reports, and market insights
* Excellent stakeholder management and influencing skills across dealers and internal teams
* Highly structured, results-driven, and able to operate effectively in a fast-paced environment
* Willingness to travel within WA & SA
* Full working rights in Australia (no visa sponsorship available)
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