About Our Client
We are Australia's leading brand in the premium consumer goods sector, known for innovation, quality, and a strong commitment to delivering exceptional experiences.
As we continue to grow, we're looking for a passionate and dynamic Brand & Content Specialist to help elevate our brand and drive its success in an increasingly competitive market.
Job Description
* Key Responsibilities:
* Own and uphold the Brand and Segment Guidelines, ensuring all communications effectively reflect our unique selling proposition (USP).
* Develop and execute a brand communication plan that simplifies the consumer decision-making process and encourages brand preference.
* Collaborate with the Marketing Manager to build a strategic Marketing Calendar and execute targeted advertising campaigns.
* Presentation of key projects, creative briefs, and strategic plans to senior leadership, including C-suite executives.
* Manage relationships with key creative partners to ensure the timely delivery of high-quality marketing materials, all while staying within budget.
* Partner with internal teams (Digital, CX, Sales) and external retail partners to create a variety of marketing assets for channels such as TV, BVOD, Social Media, In-store Displays, and Trade Promotions.
* Ensure all marketing activities deliver optimal ROI and are executed within the set budget.
* Analyse campaign performance and provide actionable insights to senior management.
* Actively contribute ideas for growth strategies and help implement them across the business.
The Successful Applicant
* Qualifications:
* A Bachelor's degree in business, marketing, or a related field.
* Experience:
* 2-3+ years in a similar marketing role, ideally with experience in premium consumer goods.
Skills
* Demonstrated success in developing and executing creative marketing campaigns.
* Strong creative thinking with the ability to communicate ideas clearly and effectively.
* Solid understanding of global marketing trends, with a proven ability to drive growth.
* Excellent communication, organisational, and project management skills.
* A proactive, hands-on approach with a positive, can-do attitude.
* Strong ability to collaborate with cross-functional teams and external partners.
* Exceptional writing and verbal communication skills, with keen attention to detail.
* Experience managing budgets and optimising ROI.
Personal Attributes
* Strong desire to grow and progress within the company.
* A creative thinker who thrives in a fast-paced environment.
* Excellent communicator, able to motivate and engage stakeholders at all levels.
* Energetic, enthusiastic, and ready to take ownership of your role.
* Highly organised, with the ability to manage multiple projects simultaneously.
What's on Offer
* Be part of a forward-thinking, iconic brand with a track record of innovation and success.
* Work within a passionate, close-knit marketing team that values collaboration and creativity.
* Competitive salary and benefits, with opportunities to grow within the company.