About Andaz Gold Coast
Andaz means "personal style" — a celebration of individuality, curiosity and creativity.
Opening in mid 2026 in the heart of Broadbeach, Andaz Gold Coast will redefine the Australian lifestyle hotel scene with :
202 luxurious rooms and suites with imaginative interiors and local artistry
The Coast's largest pool deck club : Andaz Pool Club with private cabanas, cocktail bar and al fresco dining
Elevated, event-light positioning : a rooms‑led hotel without major event spaces
Bespoke F&B experiences : Hinterland Bar, a Mediterranean brasserie & bar, and an energising morning bar concept to awaken body, mind and soul
Holistic wellbeing offerings and a state‑of‑the‑art fitness centre
Immersive local partnerships and tailored guest experiences The Opportunity
We are seeking a visionary Director of Sales & Marketing to lead the pre‑opening commercial strategy and the ongoing market performance of Australia's first Andaz.
This role will be based on the beautiful Gold Coast, and will shape the hotel's market entry, craft its brand narrative, and drive sustainable revenue across rooms and F/B in a lifestyle‑led, experience‑centric environment.
You will report to the General Manager and lead a high‑performing Sales & Marketing team across sales, revenue strategy, brand marketing, digital, PR and reservations partnerships.
You will be the hotel's commercial champion, ensuring every touchpoint reflects Andaz brand promise while delivering strong top‑line results for all stakeholders.
Key Responsibilities Pre‑Opening Build the go‑to‑market plan : positioning, pricing, channel strategy, content and launch calendar tailored to a room‑led, lifestyle hotel
Design the optimal commercial structure, recruit and onboard a best‑in‑class Sales & Marketing team, and embed Hyatt / Andaz operating standards
Develop segment strategies : luxury leisure (domestic as expected majority and inbound), premium corporate, conference guests attending GCCC, high‑end wholesale, consortia / TA, entertainment, long‑stay suites, and lifestyle groups / buyouts
Create partnerships : local brand collaborators, wellness, culture, art, culinary and beach lifestyle partners; tourism bodies; influencers and content creators
Lead pre‑opening revenue management in partnership with the RM team and great regional Hyatt leadership : demand forecasting, pricing, inventory rules, distribution and channel mix
Establish digital foundations : website, SEO / SEM, CRM, social, content production, visual identity and storytelling; manage agency relationships
Craft PR / communications strategy with your Marketing manager : brand launch, media hosting, trade education, and community engagement
Build opening offers, F&B launch plans and signature experiences (pool club cabanas, morning rituals, hinterland journeys) Operating Own total commercial performance : rooms, F/B and ancillary revenues with a focus on Rev PAR index outperformance and profitable channel mix
Lead and coach the Sales & Marketing team; set targets by segment, monitor productivity, develop talent and succession plans
Maintain key