Job Description:
We are seeking a strategic and execution-focused Trade Marketing Manager - Paid & Earned Media to join our high-performing Client Marketing team.
This is a hybrid role, requiring both media buying expertise and strong editorial instincts - someone who can write, pitch, plan and execute with precision and pace.
* Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities
* Identify opportunities that enhance visibility, commercial influence, and thought leadership
* Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI
* Negotiate paid media placements and contracts across key digital and social trade environment
* Ensure value delivery and strategic alignment from all paid publisher partnerships
* Plan, brief, book, and optimise paid campaigns across trade publishers and social platforms
* Brief creative to in-house agency, and manage production timelines across digital formats
* Deliver campaigns end-to-end - on time, on brand, and on budget
* Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.)
* Partner with Corporate Affairs to identify and deliver earned PR opportunities
* Build strong relationships with trade editorial teams and pitch stories that support our marketing objectives
* Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis
* Lead collaboration across internal stakeholders
* Build and maintain deep relationships with key trade publication teams – both commercial and editorial