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Data insights director

Melbourne
beBeeInsights
Posted: 30 July
Offer description

Job Title: Data Insights Strategist

We are seeking an experienced analytics leader to join our organization as a Data Insights Strategist. In this role, you will be responsible for leading a team of analysts and engineers to drive business growth through data-driven insights.

* Collaborate with marketing and product teams to uncover actionable insights across campaigns, acquisition performance, and experimentation strategy
* Design and deliver models to measure brand impact (e.g. out-of-home, TV, social, digital) - including MMM, attribution, incrementality, and multivariate analysis
* Run experiments, define statistical confidence, and guide teams on how to test and learn effectively
* Translate grey or ambiguous analytics problems into structured approaches with measurable outcomes
* Act as the bridge between the data team and business stakeholders - ensuring insights are accessible, trusted, and actionable

Requirements:

* Experience in D2C, retail, FMCG, or eCommerce environments - with a deep understanding of customer data, brand performance, and experimentation
* Background in marketing/growth/brand analytics or marketing science - ideally in product-led businesses
* Confident working with marketing and brand teams to uncover the "why" behind performance - and challenge assumptions where needed
* Strong skills in SQL, plus experience with R or Python, experimentation frameworks, and marketing metrics
* Familiarity with or experience building models such as MMM or MTA - or the ability to demonstrate a solid understanding of how to apply them
* Comfortable working across both business and technical teams, shifting between strategic thinking and hands-on execution
* Thrive in ambiguous environments - able to bring clarity, ask the right questions, and build structure where it doesn't yet exist

Benefits and Perks:

* Annual learning and development budget
* Up to 18 weeks paid parental leave top-up
* Work from anywhere for up to 8 weeks each year
* Hybrid-friendly (2 days in office) and pet-friendly offices
* Wellbeing and fitness tools/subscriptions included

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