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Shape seamless, customer-first omnichannel experiences that bring our brand to life across every store and digital touchpoint
12 month fixed term contract
Hybrid role with WFH flexibility
Welcome to BIG W
For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.
We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our energetic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.
Think you’d look good in blue? A career at BIG W could be the perfect gig for you.
’BIG W. How good's that.’
What you'll do
- Partner with SMM to deliver the creation of an engaging omnichannel customer experience that seamlessly integrates across our store and digital channels
- Partner with SMM to deliver customer journey maps, partnering with business and agency specialists to create deep understanding of customer-led friction points in order to deliver core and distinctive omnichannel customer experiences
- Plan and deliver the relevant customer communications and experiences across store including renewal canvas (windows, signage, ticketing, VM, POS, activations, digital screens)
- Stay abreast of industry trends, emerging technologies, and competitive landscape to identify recent opportunities and stay ahead of the curve
- Maintain brand consistency across all channels, ensuring that the innovative store and digital experiences align with the overall brand values
- Deliver excellence in all creative assets, including art direction, copy and campaign execution, whether delivered directly by you or specialist teams
What you'll bring
You’re a strategic and customer-focused marketer with a passion for building impactful brand experiences. You have a proven ability to deliver consistent and differentiated brand messaging across multiple touchpoints, and you understand how to connect with customers in meaningful ways.
Your experience in driving brand performance through data-informed decisions and your ability to influence key brand metrics make you a strong contributor to both commercial and broader business outcomes.
Key skills, attributes and desirable experience includes:
- A brave, curious and strategic individual who thrives in a fast paced retail environment that is experiencing rapid transformation
- Someone who has strong omnichannel customer experience, and the ability to apply this to be the marketing strategic lead for our store program
- Customer centric marketer with a curiosity for what emerging technologies can bring
- Focus on data, measurement and impact to show the business results of our store and digital marketing efforts
- A thought leader with strong influencing skills to generate support for new opportunities, bravery to try new ideas and confidence to test and learn
What you'll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
- Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
- A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
- A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion
Employer of Choice for Gender Equality - Workplace Gender Equality Agency.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes
See how we’re creating better experiences together, for a better tomorrow
Discover more opportunities with Woolworths Group
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing and Sales
- Industries: Advertising Services
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Sydney, New South Wales, Australia
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📌 Marketing Manager - Customer & brand
🏢 Big W
📍 Sydney