Marketing Automation Specialist
This role supports the marketing team in producing email nurture and conversion activities that drive domestic future student applications and strengthen the brand reputation.
* Assist in the planning, production, and execution of marketing automation campaigns.
* Create engaging content tailored to different student audiences.
* Analyse and report on campaign performance, applying insights to improve future marketing efforts.
The ideal candidate will have strong written communication skills, with the ability to craft compelling email and digital content. Relevant qualifications and experience within marketing, communications, and/or related fields are required.
Key Responsibilities:
* Plan and execute marketing automation campaigns to drive engagement and conversion.
* Create high-quality content for various student audiences.
* Collaborate with internal teams to align marketing content with brand strategy.
Required Skills and Qualifications:
* Relevant degree and experience in marketing or a related field.
* Strong written communication skills, with expertise in crafting compelling email and digital content.
* Understanding of lead generation, audience segmentation, and digital marketing best practices.