Posted: 12 September
Offer description
Marketing is a vital function for business growth and customer engagement.
The role exists as a key contributor within a marketing analytics & effectiveness team, supporting consumer growth with advanced analytics.
It plays a significant part in shaping recommendations across optimisation, effectiveness, performance, and portfolio.
This role has the following ongoing responsibilities:
* Support optimised marketing investment and strategic decision making across marketing channels, campaigns, and other initiatives
* Deliver ongoing reporting of Marketing ROI, effectiveness, portfolio, and related performance metrics to key stakeholders
* Oversee end-to-end warehousing, transformations, and reporting of marketing and business data pipelines in-line with organisational processes
* Manage external data partners, ensuring accountability, timelines, and quality
* Embed market-mix models to support growth – both internally and externally with partners
This role demands outstanding multidisciplinary skills in Marketing Science, Data Engineering, Growth Strategy, and Stakeholder Advisory.
Key qualifications include:
* Proven experience in a marketing analytics role, successfully developing, optimising, and reporting advanced marketing analytics and portfolio insights
* Demonstrated knowledge of the full marketing-mix funnel (traditional and digital)
* Expertise across or within areas of econometrics, data-science, and machine-learning engineering
Benefits:
This organisation offers a range of benefits including flexible working arrangements, corporate discounts, and access to professional development opportunities.
What's in it for you?
- Flexible way of working
- Access to a range of benefits and discounts
- Opportunities for professional development
If you are passionate about marketing analytics and have the necessary skills and qualifications, this could be the ideal opportunity for you.
Don't miss out on this chance to make a real impact in your career!
