Great to Meet You We are Ascenda
Ascenda powers the growth of leading financial services brands worldwide with premium rewards programs that differentiate their products, drive profitable customer behaviors, and create sustained engagement.
We are behind the world-class rewards propositions of major banks and fintechs around the globe, including brands like American Express, Capital One, Brex, Robinhood, Ramp, HSBC, Virgin Money (Australia), SMBC (Japan), ICBC (China), Santander, Livelo (Brazil), ANZ (Australia), HDFC (India) and many others. Beyond technology, Ascenda is a true strategic partner, offering advisory support, content sourcing, and full program enablement to ensure lasting success.
Our modular, API-first platform delivers the broadest range of rewards from premium lifestyle options like points transfers and travel to everyday merchant offers and experiences through a single seamless integration that delivers the level of engagement necessary to drive measurable financial results.
Our platform combines 3 core components to maximize ROI:
1. Rewards infrastructure: the rails that power secure, scalable loyalty programs
2. Content: a global marketplace of world-class rewards across travel, retail, and experiences
3. AI personalization: data-driven intelligence that delivers relevant offers and marketing at scale
We are a thriving global Loyalty-as-a-Service company and are experiencing rapid expansion. Join our dynamic team contributing to the execution of our business strategies as we strive for hypergrowth. Our team spans 20 cities worldwide, with dual headquarters in Singapore and New York, totalling 240 team members.
The Role: Manager, Bank Loyalty
We're looking for a commercially savvy and execution-driven professional to help scale one of the largest bank loyalty programs in Australia. As Manager, Bank Loyalty, you'll play a pivotal role in driving the success of our client's rewards program by overseeing the delivery of technology and rewards content innovations to enable loyalty marketing strategies that materially grow member engagement.
This is a highly collaborative role that sits at the intersection of loyalty marketing, product management, and business development - ideal for a marketeer or product manager who loves getting hands-on with technology, diving into data, building fantastic customer-centric experiences, and getting deep into the substance of things.
The role is based in Sydney, Australia.
Your Impact
Drive Commercial Growth and Business Development
4. Take ownership of the client relationship end-to-end: Manage daily interactions, contracting, performance management, and issue resolution.
5. Identify & pitch new program features and rewards content: Proactively analyze program performance and market trends to recommend and present new, revenue-generating loyalty features to bank stakeholders
6. Source new impactful rewards content (i.e. merchants, aggregators, etc.) and orchestrate commercial agreements along with technical implementation
7. Develop and track a shared success roadmap: Co-create a quarterly or annual plan with the bank that explicitly links loyalty program initiatives to material business outcomes (e.g., credit card spend growth, reduction in churn) and regularly report on ROI.
Lead Technology and Product Execution
8. Translate marketing vision into functional requirements: Work closely with the bank's marketing team to define user stories and acceptance criteria for new technology features.
9. Own end-to-end product delivery with internal teams: Serve as the product liaison between the bank and our internal tech/development teams, managing sprint cycles, removing roadblocks, and ensuring timely, high-quality feature launches.
10. Conduct user experience (UX) and data quality assurance (QA): Roll up your sleeves to test new features and content releases, ensuring the customer-centric experiences are flawless and that program data flows correctly across all integrated systems.
Execute Impactful Loyalty Marketing and Insights
11. Develop and deploy customer segmentation strategies: Analyze member data to design targeted loyalty campaigns (e.g., high-value member recognition, lapsed member win-back) and directly oversee their execution across various channels.
12. Optimize program communications and user flows: Review and edit key customer-facing loyalty communications (email, SMS, in-app messages) to maximize open rates, click-throughs, and redemption actions.
Who You Are
13. Prior experience in loyalty marketing or rewards program management, ideally within financial services or travel rewards.
14. Strong ability to translate high-level product ideas into tangible technology requirements and user stories.
15. Demonstrated project management discipline in tech-driven environments.
16. Proven track record in managing external relationships and leading complex initiatives across internal & external stakeholders.
17. Commercial & analytical mindset — prioritizing ideas and activities based on outcome potential and measured results.
18. Structured thinker and communicator who presents ideas in a simple, actionable manner.
19. Strong alignment with Ascenda's core values of growth mindset, hands-on ownership, supportive collaboration, and radical simplicity
Why Join Ascenda? Ascenda offers the unique opportunity to lead in LaaS, shaping the future of rewards programs. You'll be part of an environment that values groundbreaking ideas and their execution. We are passionate, we keep things simple, we focus on results, we work together & we innovate We have a rewarding working place that provides a:
20. High growth environment & exponential career development
21. Mobile & flexible work environment
22. WFH office equipment allowance
23. Medical insurance coverage
24. Employee recognition programs
25. Competitive compensation
26. Travel perks & Employee rewards
Ascenda is an equal opportunity employer, committed to a diverse and inclusive workplace. Join us on our mission to power the growth of the financial services industry by making loyalty simple and rewarding for everyone, everywhere.
The salary range is available upon request. For more information, please contact us directly.