In‑House Brand Ambassador / Champion – Kitchen Warehouse Australia
In an expanding retail environment, the In‑House Brand (IHB) Ambassador brings the IHB range to life through engaging storytelling, training, social‑style content, and strong store team connections.
Summary of Primary Job Responsibilities
The In‑House Brand (IHB) Ambassador is a food‑loving, passionate and knowledgeable product expert responsible for driving engagement, education, and performance across the IHB range. They inspire confidence and pride in IHB through training, showcasing, digital engagement, and direct sales impact.
Duties & Responsibilities
- Product Expertise & Communication
- Liaise with the merch team to identify IHB products, build clear feature and benefit messaging.
- Partner with the merch team to gain insight on new lines and ranges.
- Translate product knowledge into compelling content for stores and online.
- Provide insights and feedback from stores and customers to refine product development.
- Assist the merch team with testing of key items.
- Training, Learning & Development
- Design and deliver engaging training materials (guides, videos, cheat sheets).
- Host product chats, demonstrations, and team education sessions in person or online.
- Collaborate with HR to embed product knowledge into broader training initiatives.
- Mentor a network of in‑store IHB “Champions” who cascade training locally.
- Lead quarterly knowledge refresh sessions across the retail network.
- Create a library of training information for staff to access.
- Partner with Area Managers and Store Managers to connect product knowledge with selling skills.
- Track & Report Performance
- Track and report on IHB sales performance, identifying trends, opportunities, and focus areas.
- Develop and execute initiatives to lift IHB conversion rates, basket size, and penetration.
- Equip Store Teams
- Provide selling tips and customer‑facing language to bring IHB to life at point of sale.
- Drive customer trial opportunities such as live product demos or in‑store showcasing.
- Digital & Social Influence
- Create short‑form video content (TikTok, Reels) to highlight products and inspire teams.
- Present confidently on camera, delivering product demos in a fun and engaging way.
- Partner with Marketing to align on tone, branding, and product messaging.
- Recognise and share standout store engagement through social‑style content.
- Collaboration & Store Support
- Work closely with Store Managers and Area Managers to understand what’s working.
- Activate in‑store product showcases and demonstration opportunities.
- Champion store and customer feedback to refine messaging and drive results.
- Build strong cross‑functional relationships across Merchandise, Buying, Marketing and L&D; to ensure alignment.
Key Skills & Attributes
- Deep passion for food, cooking, and entertaining (foodie).
- Strong retail experience with a passion for learning, coaching, and influencing.
- Skilled at creating short, engaging content, comfortable using video and social platforms.
- Confident communicator with on‑camera presence.
- Strong interpersonal and influencing skills across all levels.
- Natural collaborator, thrives on connecting with stores, teams, and support office.
- Creative, proactive, and outcome‑driven.
- Passionate about product, storytelling and customer experience.
- Commercially focused with an ability to link product advocacy directly to sales performance.
- Willingness to travel interstate.
Success In This Role Looks Like
- Store teams confidently promote and sell IHB products to customers.
- Uplift in IHB penetration, conversion rates and sales contribution.
- Increased customer satisfaction and feedback around IHB products.
- Regular, engaging training and content that excites teams and embeds knowledge.
- A solid culture of IHB advocacy, with local champions driving momentum across stores.
- Recognised as the “go‑to” foodie and expert for IHB knowledge, activation and inspiration.
Other Job Details
- Seniority Level: Not Applicable
- Employment Type: Full‑time
- Job Function: Other
- Industries: Retail
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