About the team
Our Coles Liquor team support Liquorland, Liquorland Warehouse (formally First Choice) and Liquorland Cellars (formally Vintage Cellars) – each with its own offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.
About the role
We’re on the lookout for a Personalisation Specialist to join our high-performing CRM team and put their stamp on a brand-new role. If you’re passionate about testing, learning, and using data to drive performance and innovation, this could be your perfect next step. You’ll help us bring more people into our lifecycle journeys, test what works best, and help us achieve greater conversions, repeat purchase rates and revenue.
Working across Liquorland, Liquorland Warehouse and Liquorland Cellars, this role has scope to be proactive and autonomous, with support from a great team and leader who is all about ideas, learning and continuous improvement.
What you’ll do
You’ll be responsible for the end-to-end planning and execution of test-and-learn campaigns, customer segmentation, lifecycle program management, and automation initiatives across multiple channels, working together with key stakeholders and external partners. You’ll use your technical and strategic skills to translate insights into commercial action.
You’ll also:
- Design, configure and run test-and-learn campaigns across CRM and Loyalty (email/SMS)
- Drive personalisation strategies by drawing on data like customer behaviour and purchase history
- Work with analytics, insights, and external agencies to manage data flows and journey setup
- Automate lifecycle journeys and develop segments to increase relevance and repeat engagement
- Communicate technical concepts clearly to non-technical stakeholders
- Analyse performance, share insights, and continually optimise for incremental growth
About you and your skills
You’re a lifecycle, CRM, or retention specialist within an eCommerce or fast paced retail / FMCG environment. You love digging into data, testing what works, and bringing people along for the ride. You’re also a natural collaborator who can bridge the gap between tech and business, and you thrive when given the space to drive new ideas forward.
You’ll also have:
- Strong CRM or marketing automation experience (Oracle Responsys experience a plus)
- A background in test-and-learn campaign design and customer segmentation
- Familiarity with HTML/CSS and SQL
- Experience turning insight into action and measuring campaign performance
- Great communication and stakeholder management skills
- A knack for explaining technical detail in plain language
What’s in it for you?
- Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample recent products before they hit the shelves, school holiday program and so much more when you come in.
- Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process
We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the Our Recruitment Process section of our careers site or email
Job ID:
Employment Type: Full time
#LK-SK2
#J-18808-Ljbffr
📌 CRM Personalisation Specialist
🏢 Coles
📍 Melbourne