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Digital marketing specialist

Sydney
beBeeDigitalMarketing
Posted: 30 July
Offer description

Job Description

HUB24 leads the wealth industry as the best provider of integrated platform technology and data solutions.

At HUB24 we empower our employees to bring their ideas and creativity to work.

Our Group Digital Marketing team is growing and we have an open vacancy for a Group Digital Marketing Manager to join the team.

The primary responsibility of this position is to support the development and implementation of the HUB24 Group Digital Marketing Strategy.

This role plays a key part in delivering digital initiatives enhancing campaign performance and supporting growth across all brands.


Key Responsibilities

* Deliver digital marketing initiatives aligned with business goals including lead generation brand awareness and speed-to-market.
* Drive and optimise digital campaigns using a test-and-learn approach to improve engagement conversions and ROI.
* Enhance lead acquisition by refining digital funnels and applying CRO best practices across HUB24 Group brands.
* Manage and maintain website content and landing pages to ensure a high-performing digital experience.
* Oversee SEO SEM and paid media execution ensuring alignment with brand and business objectives.
* Manage campaign budgets and performance targets to maximise ROI and meet strategic goals.
* Coordinate content creative and media across channels in collaboration with internal and external stakeholders.
* Monitor digital trends and identify new opportunities to expand reach and improve campaign performance.
* Analyse digital performance data and provide actionable insights through dashboards and reporting tools.
* Maintain strong agency and supplier relationships serving as the main contact for briefs campaigns and performance updates.
* Partner closely with internal teams Marketing Communications across HUB24 Class and myprosperity Customer Engagement Brand Group Communications and Product and external partners website maintenance suppliers and digital marketing agency to ensure cohesive execution of digital initiatives.


Required Skills and Qualifications

1. A minimum of 5 years' experience in dedicated digital marketing roles experience in SaaS and Fintech is highly regarded.
2. Demonstrated experience delivering digital initiatives or campaigns that drive performance outcomes within SaaS B2B or financial services environments.
* Proven experience in executing digital marketing campaigns across SEO SEM paid media and managing websites through content management systems CMS.
* Strong working knowledge of digital advertising platforms including Google Meta and LinkedIn along with marketing analytics tools.
* Proficient in analysing digital performance data and turning insights into actionable campaign improvements.
* Demonstrated experience with conversion rate optimisation CRO strategies to enhance lead quality and improve ROI.
* Excellent organisational and project management skills with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
* A confident proactive individual with a can-do attitude strong problem-solving skills and a desire to understand the why behind decisions.


Benefits and Life at HUB24

Learn more about our employee benefits here.

We pride ourselves on being an inclusive employer of choice where our people can bring their whole selves to work and feel 100% safe and supported to do so.

If you don't feel you fit this role 100% we would still love to hear from you tell us what you're interested in you still might have a skill we didn't realise we needed.

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