G Squared is on the hunt for a Paid Media powerhouse. Someone with serious paid social chops, a strong Google Ads game, and a track record scaling direct-to-consumer brands.
As a Senior Paid Media Consultant, you'll take the lead on some of Australia's most exciting consumer accounts, driving paid media strategy (with a particularly strong paid social focus) while working alongside a world-class team across the full Paid Media spectrum, SEO, CRO, Web and Creative.
* Own and drive paid social strategy across Meta, TikTok, Pinterest and emerging channels
* Scale DTC campaigns with a sharp focus on ROAS, CAC and revenue growth
* Develop full-funnel social strategies from awareness to conversion & tailored to DTC business models
* Lead client relationships with confidence; consult, challenge, and deliver
* Work hand-in-hand with creative teams to develop scroll-stopping ad concepts that actually convert
* Mentor and guide junior team members, lifting the standard of the whole team
* Report with insight & not just numbers. Tell the story behind the data
What we are looking for
We're not just looking for a campaign manager; you're a paid media strategist who leads with social, understands the DTC landscape, and knows how to scale revenue across channels backed up with real results.
* 5+ years hands-on experience in Paid Social, but Meta Ads is your bread and butter & you've had experience driving serious success on TikTok.
* Proven success scaling DTC brands: you can point to real numbers and real growth
* Deep understanding of DTC growth levers: creative testing, audience strategy, funnel architecture, offer optimisation
* 3+ years managing Google Ads campaigns with a performance focus (Search, Shopping, PMax)
* Comfortable managing significant budgets and making bold, data-backed decisions
* Excellent client communication and stakeholder management skills
* Google Tag Manager and tracking/attribution experience
* Google Merchant Center experience, particularly in understanding and troubleshooting feed issues.
* Tertiary qualifications in marketing, business, communications or similar
Why G Squared?
G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.
* Flexible hybrid working
* Purpose-built office in Chippendale with breakout zones and collaboration spaces
* Comprehensive training through our partnership with Sydney University
* Paid parental leave + holiday bonus
* Regular team events with a genuinely fun crew
Awards:
* Winner – Best SEO Campaign, APAC Search Awards
* Finalist – Specialist Agency of the Year, Mumbrella Awards 2022
* Finalist – Marketing Agency of the Year, AMI Awards 2022
* Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021
G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.
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