Job Title:
Perfume Marketing Specialist
Job Summary:
As Perfume Marketing Specialist, develop and execute comprehensive marketing strategies for the fragrance portfolio. Collaborate with global partners to create localized campaigns that drive brand growth.
Key Responsibilities:
* Design and implement end-to-end marketing plans that integrate multiple channels.
* Partner with international fragrance brands to ensure alignment with customer insights and regional market trends.
* Develop clear briefs that guide internal teams through the campaign planning process.
* Translate global branding into compelling marketing initiatives.
* Manage trade marketing activities, balancing commercial needs with long-term goals.
* Identify opportunities to improve marketing processes and enhance collaboration.
* Stay informed about luxury, fashion, and beauty trends to inspire creative direction.