Join a world-class marketing team and shape the story of our luxurious lifestyle hotel on the Gold Coast. As Marketing Communications Manager, you will be responsible for leading all marketing efforts that put our property on the map before we even open our doors.
Job Description:
We are looking for an experienced marketer to define and protect our brand voice, visual identity, and narrative. Your tasks will include crafting messaging for pre-opening campaigns, press releases, and promotion materials; ensuring brand consistency across all channels; developing and executing a comprehensive pre-opening marketing plan; creating impactful digital, social media, and traditional marketing campaigns; planning soft-open events, teaser promotions, influencer activations, community engagement strategies; building strong relationships with media outlets tourism boards local partners managing press events previews public-facing communication monitoring reputation sentiment tracking website content listings SEO email performance optimizing campaigns maximum impact
* Bespoke experiences like Hinterland Bar Mediterranean brasserie & bar energizing morning concept wellbeing offerings state-of-the-art fitness centre immersive local partnerships tailored guest experiences
Requirements:
1. Craft compelling narratives convey vision excitement around luxury lifestyle hotel experience build anticipation among key stakeholders drive early interest generate buzz at launch
2. Develop industry-defining social media strategy curate engaging content foster meaningful connections establish loyalty online driving revenue growth worldwide