Key Role Summary:
The ideal candidate will be responsible for driving the development and implementation of a comprehensive marketing strategy to align with business objectives.
This senior role will oversee marketing initiatives, ensuring consistency across all internal and external channels.
* Analyzing market trends and competitor activity to inform marketing strategies
* Maintaining a strong brand identity through cohesive messaging and visual elements
* Liaising with cross-functional teams to develop and execute integrated marketing campaigns
* Developing and managing budgets to optimize marketing ROI
Responsibilities include:
* Strategic Planning: Develop and execute marketing strategies aligned with the company's overall business goals.
* Brand Management: Maintain and enhance a consistent brand identity across all internal and external channels.
* Communications: Lead internal and external communications, including plans and materials for business units that support our service offerings.
* Campaign Execution: Plan and deliver integrated marketing campaigns across digital and traditional channels with consistent messaging.
Requirements:
* A degree in Marketing or a related field.
* Proven experience in marketing management, preferably in a similar industry.
* Strong analytical and problem-solving skills.
* Excellent communication and interpersonal skills.