Lead the strategic marketing and communications function for the NORTH Foundation, driving brand growth, donor engagement, and high‐impact fundraising campaigns. An exciting leadership opportunity to shape storytelling, digital strategy and media engagement while leading a collaborative, high‐performing team. Full‐time, permanent role based in St Leonard's with hybrid work.
The NORTH Foundation is committed to advancing critical medical research and clinical trials that improve patient outcomes. As the official partner of the Northern Sydney Local Health District (NSLHD), we work closely with clinicians, researchers, and healthcare teams to fund priority areas across clinical care, research, innovation, and essential hospital services. Our work enables cutting‐edge research and innovation, supporting advancements in treatment, patient care, and clinical programs across Northern Sydney. By connecting philanthropic funding with frontline healthcare needs, we help deliver meaningful and measurable outcomes for patients and the community. The NORTH Foundation contributes to innovations that influence the future of healthcare; this is your chance to be part of a purpose‐driven organisation delivering tangible impact for patients, families, and communities.
In this role, the Marketing and Communications Manager will play a key leadership position in shaping and elevating the Foundation's profile across the NSLHD and beyond. Responsible for the strategic oversight of brand, communications, digital marketing, PR and fundraising engagement, the role will drive initiatives that strengthen visibility, enhance community connection and position the Foundation as a leading voice in healthcare philanthropy. The successful candidate will oversee integrated campaigns that support donor acquisition and engagement, including appeals, donor journeys, ambassador engagement and impactful storytelling that brings the Foundation's mission to life. Leading a multidisciplinary marketing and communications team of four, this role will foster collaboration and high performance across brand, digital, media and communications functions, while partnering closely with clinicians, hospital leadership, researchers and ambassadors to amplify impact and engagement.
Key Responsibilities
Brand Strategy, Positioning & Stewardship
* Lead and evolve the Foundation brand, ensuring consistent messaging, visual identity and tone across all channels.
* Strengthen donor engagement through personalised storytelling, impact communications and reputation‐building initiatives.
* Lead the development of compelling patient, donor and clinician stories that strengthen emotional connection and bring the Foundation's impact to life across channels.
Digital, Content & Appeals Portfolio
* Oversee digital strategy, including website performance, UX, social media, eDMs and fundraising appeals.
* Manage and optimise appeals to ensure timely delivery, strong engagement and alignment with fundraising goals.
Integrated Campaigns & Marketing Operations
* Deliver integrated marketing campaigns across fundraising streams, including bequests, grateful patient programmes, trusts and foundations, clinical trials and community fundraising.
* Collaborate with internal teams and external partners to align campaign priorities, messaging and delivery.
Public Relations, Media & Stakeholder Engagement
* Lead proactive media, PR and stakeholder engagement activities, including crisis communications and media materials.
* Support clinicians, donors, partners and internal teams with communication and engagement initiatives.
* Build internal brand visibility and maintain strong relationships with District Communications teams.
Team Leadership & Capability Development
* Lead, mentor and develop the marketing and communications team, fostering a collaborative and high‐performing culture.
* Drive continuous improvement through capability building, KPI management and performance monitoring.
Skills and Experience
* Relevant tertiary qualification in marketing, brand, communications or similar.
* Proven experience in a senior marketing and communications leadership role.
* Experience within the not‐for‐profit sector.
* Expertise in PR, media relations and corporate communications.
* Strong creative development, brand management and digital marketing skills, with experience measuring and tracking campaign ROI.
* Experience delivering integrated campaigns across digital, content and fundraising channels.
* Strong background in stakeholder engagement, team management and senior‐level leadership.
* Experience working with CRM systems, ideally Salesforce.
* Demonstrated leadership capability with a blend of creative thinking and analytical skills.
* Excellent organisational and project management abilities.
* Excellent communication, attention to detail and organisational skills.
* Proactive, driven and solutions‐focused with a can‐do attitude.
* Commitment to advancing medical research and improving patient outcomes.
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